Design In Tech Report

3/10/2018 2018 Design In Tech Report John Maeda Design in Tech Report 2018 https://designintechreport.wordpress.com 1 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 1/90

3/10/2018 2018 Design In Tech Report Team Founding Team Jackie Xu Aviv Gilboa Fatimah Kabba Justin Sayarath John Maeda Report Contributors Bon Ku Ling Fan Sunil Malhotra Luis Arnal Medicine China India Latin America 2018 Design In Tech Report | Welcome 2 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 2/90

3/10/2018 2018 Design In Tech Report Welcome Welcome to a new format for the Design in Tech Report. For this year's report, I took a stab at learning all the CSS/JS that I've always wanted to know, and then went after the task of making a fully responsive report. I've succeeded in doing so, and so this PDF version isn't as good as the real thing. Sorry! In the next few days I will be sharing a link to the real digital experience. But for now -- enjoy this static version of the report which has a few parts that couldn't render to static form. Because ... this year's report is truly computationally designed and therefore needs to be expressed appropriately (smile). Expect a video version on my new YouTube channel "John Maeda is Learning." —@johnmaeda 2018 Design In Tech Report | Welcome 3 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 3/90

3/10/2018 2018 Design In Tech Report Sections 1) TBD = Tech × Business × Design 2) Scaling Design How do technology, business, and design interrelate How do you scale the design function in a company Overview in the startup and corporate ecosystems? to impact business at the speed of Moore's Law? 3) Computational Design: 1st Steps 4) Computational Design × A.I. What is "computational design" and why does it How does artificial intelligence change the future of matter to business + tech? design and what do designers need to know? 5) Inequality 6) Why Inclusive Design What does technology have to do with rising Do I need to care about inclusive design more when inequalities and should I care as a designer? considering TBD? What can I do about it? 2018 Design In Tech Report | Welcome 4 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 4/90

3/10/2018 2018 Design In Tech Report Key takeaways from the Design In Tech Reports 2015 2016 2017 14 creative firms were atypically acquired between Design firm acquisitions continue: 42 design firms Demand for designers is up with Facebook, Google, 2004 and 2015 by tech companies like Facebook, since 2004, and ~50% of them in the last year and Amazon collectively growing designer Flextronics, Google; also Accenture, Capital One, alone. Accenture, Deloitte, IBM take the lead. headcount by 65% in a year according to LinkedIn. BBVA, McKinsey & Co. Designers in venture capital have increased: More McKinsey & Co and Salesforce make significant As the marginal return on computing power (a la designers entered VC in the last two years than the bets on design with more acquisitions. Design tool Moore’s law) diminishes and technology is less of a previous 4 years combined. Its history is revealed. startup InVision acquires 5 smaller startups. differentiating factor, the value of design has 93.5% of 370 designers surveyed believe that Design tools begin to evolve out of print and early entered the foreground. coding and data-oriented skills are table stakes web design paradigms from the Photoshop era to 27 startups that were co-founded by designers were knowledge for designers in tech. encompass prototyping, project management, acquired since 2010 by companies like Intuit, 100% of the top 10 business schools have student- version control, inline coding, and automation. Google, Facebook, Adobe, LinkedIn, and Yahoo. led design/innovation clubs. 6-7% of the 2015 class Voice- and chat-based interfaces are grounded in Five (20%) of the top cumulative-funded VC- of HBS take product management jobs. mental models that don't require a visual backed ventures that have raised additional capital Designing Systems and Designer Culture emerge as representation. Related and unrelated artificial since 2013 are noted to have designer co-founders. key methods for design to achieve scale — building intelligence advancements are accelerating. There were no designers on Silicon Valley's fabled on agency practices and Karl Gerstner's pioneering Coverage of tech design trends in China begins. “Sand Hill Road” until January of 2014 when work on Designing Programmes. Chinese design in tech principles and practices are Kleiner Perkins appointed their first Design Instead of seeing diversity as a problem that needs leading the world, and are often overlooked. Partner John Maeda. Shortly afterwards six more solving, designing for inclusion becomes an 90% of designers surveyed say that having a more VC firms acquired new Design Partners. economic opportunity and cultural responsibility. diverse design team is personally important to DESIGN DE$IGN Designing for mobile brought The 3 Kinds of Design There are 3 kinds of them. The number one request inside their new experience constraints compared with the design: Classical Design, Design Thinking, and companies is to: "Talk about it more internally." desktop, and made designers' skills invaluable as Computational Design. The most business value is Inclusive Design Takes Off Adopting an the pathway to non-techy consumers. being driven by the latter two kinds of design. inclusive design approach expands a tech product’s total addressable market. The tipping point for inclusive design begins to tip. Source: Design in Tech Reports 2018 Design In Tech Report | Welcome 5 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 5/90

3/10/2018 2018 Design In Tech Report Design in Tech Reports simplified 2015 2016 2017 Design isn't just about beauty; it’s There are 3 kinds of design: Classical Adopting an inclusive design about market relevance and Design, Design Thinking, and approach expands a tech product’s meaningful results. Computational Design. total addressable market. DESIGN is about DE$IGN — and The most business value is being Inclusion is good business. And new it's traditionally been that case since driven by the latter two kinds of proof points are emerging. More the era of the Bauhaus, and even design, but Classical Design is will start to emerge as inclusive way before. slowly evolving. design takes hold. Source: 2018 Design In Tech Report | Welcome 6 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 6/90

3/10/2018 2018 Design In Tech Report About the 2017 #DesignInTech Report Quick info about the 2017 Report On Slideshare there were 800K+ views. With new video and audio versions there were 30K+ accesses. Writing and its critical importance to design — an insight by Fatimah Kabba — was by far the most popular perspective in last year's report. SEO for the new home designintechreport.wordpress.com has stuck solidly. Thanks for your help and for your encouragement to continue! Source: Twitter and Giphy 2018 Design In Tech Report | Welcome 7 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 7/90

3/10/2018 2018 Design In Tech Report Useful feedback on the 2017 #DesignInTech Report Positive Sentiments Shared "I've been calling myself a designer-developer—now changed, thanks 2017 #DesignInTech report." "I'm putting your oral #designintech preso on @SoundCloud on repeat." "Congrats @simplysecureorg for the #designintech shoutout. Great work in privacy & security." "Designers Who Code & Write: opportune time to digest the #DesignInTech report." "#DesignInTech 'reframes computational design as driver of accelerated growth.'" "'Design isn't just about beauty; it's about relevance and meaningful results.'" Constructive Criticism Shared "Adding useless adjectives in front of the word 'designer' isn't doing anything positive for the industry." "Using small gray text in the DesignInTech Report excludes anyone with visual difficulties." "Appalled in 2017 to see platitude of 'Design is not about beauty.'" "When computational design dominates, will we have a Universal Design Income?" Source: via Twitter 2018 Design In Tech Report | Welcome 8 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 8/90

3/10/2018 2018 Design In Tech Report TBD Design in tech is evolving rapidly and globally Design isn't just about beauty; it’s about market = relevance and meaningful results. There are three kinds of design. Classical Design, Tech × Design Thinking, and Computational Design. In 2017 there were 21 acquisitions of creative agencies or designer-founded startups. Business × Medical schools in the US are using design thinking in their curricula. Design Consulting companies are going beyond just design thinking — they're changing how business is done. China continues to lead in designing experiences at a scale and level of sophistication that astounds. Indian and Latin American markets are adopting design. And we have a lot to learn from them. Gen B(older) is becoming a market opportunity for new products and services that can't be ignored. 2018 Design In Tech Report | Technology × Business × Design 9 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 9/90

3/10/2018 2018 Design In Tech Report There Are Three Kinds of Design 01 There’s a right way to make what is perfect, 02 Because execution has outpaced 03 Design for billions of individual people and crafted, and complete. innovation, and experience matters. in real time, is at scale and TBD. Classical Design Design Thinking Computational Design Driver/ the Industrial Revolution, and prior Driver/ the need to innovate in relation to Driver/ the impact of Moore’s Law, mobile to that at least a few millennia of ferment. individual customer needs requires empathy. computing, and the latest tech paradigms. Source: 2017 Design In Tech Report 2018 Design In Tech Report | Technology × Business × Design 10 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 10/90

3/10/2018 2018 Design In Tech Report What's a Computational Designer? Understands Thinks Critically About Computation Technology Has facility with representational Practices being a humanist codes and maybe programming codes. technologist who asks questions about Knows what is easy and possible, hard what's being made, who's making it, At NIKE Digital, we embrace open source, and possible, difficult and impossible and why. contributing to the community by for now. building – and sharing – digital solutions that work on a global scale. We invest in cutting-edge technologies and work with a network of open source libraries and tools, like React.js, Node.js and GraphQL. Uses All Three Kinds of Actively Learning AI And These investments and tools help us advance web and native UI development, Designs The New evolve our data science and eCommerce capabilities, refine our DevOps and retool our services infrastructure. Taps into the rich history of classical Considers intersectionality as a source —2017 Nike job board archived listing design (form and content) while of creativity and a primary driver of leading and teaming inclusively via change. Embraces new paradigms and design thinking within their org, or learns them deeply. Embraces what as across orgs, for profit or not-for-profit. French poet Guillaume Apollinaire in the Bauhaus era wrote, "New (hu)man must have the courage to be new." Source: Nike jobs.nike.com via Wayback Machine 2018 Design In Tech Report | Technology × Business × Design 11 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 11/90

3/10/2018 2018 Design In Tech Report Does computational design play a material role in a company? As reported in Leah Buley's widely reviewed 2016 State of UX essay: When asked, "What measurable outcomes resulting from By contrast, one low-impact respondent answered, "We user experience are you most proud of?" high-impact are moving so fast there has been no time or resources respondents gave responses like: "Multimillion dollar for testing/outcomes – even for small usability increases in conversion and customer lifetime value." improvements." Leah Buley Co. State of UX 2016 Survey Ttho ewh folatlo wexinteg nmt heasas uyrour es?organization found UX to be a driver of Low impact Source: @leahbuley / Leah Buley Co. The State of UX in 2016 2018 Design In Tech Report | Technology × Business × Design 12 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 12/90

3/10/2018 2018 Design In Tech Report Computational Designer vs Classical Designer When people in the tech industry talk about “design,” they often make the mistake of not differentiating between classical designers and computational designers. The former kind of designer might craft a wooden chair for a home which is used by a few people; the latter kind of designer might craft an app for a smartphone which is used by hundreds of millions of people. Classical Design Computational Design Number of Active Users Few to Millions Few to Billions Time Needed to Deploy Completed Product Weeks to Months through Distribution Instantaneously Delivered Over the Net Channels “Perfection” is Achievable Yes There’s a final state. No It’s always evolving. Designer’s Level of Confidence Absolute, and Self-Validating Generally High, but Open to Analyzing Testing/Research Production Materials Paper, Wood, Metal, and Anything Physical Data, Models, Algorithms, and Anything Virtual Skills With Tools Are Generally Grounded In Hands and Laws of Physics Mind and Computer + Social Sciences Source: 2018 Design In Tech Report | Technology × Business × Design 13 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 13/90

3/10/2018 2018 Design In Tech Report What's a Design Thinker? The Evolution of Design in the Enterprise BIRTH OF TRADITIONAL DESIGN FOR LARGE BIRTH OF MODERN PRODUCT DESIGN FIRMS / BIRTH OF "DESIGN THINKING" AND DESIGN "DESIGN THINKING" MAINSTREAMS AS CORPORATIONS / CORPORATE FROM TRADITIONAL DESIGN, TO DESIGN OF STRATEGY / HARNESSING THE CREATIVE WHOLE BUSINESS STRATEGY / RE- IDENTITY+IMAGE AND PRODUCT STYLING SYSTEMS+SERVICES PROBLEM SOLVING SKILLS OF DESIGNERS CONTEXTUALIZING DESIGN, MAKING B- SCHOOLS INTO D-SCHOOLS 1950s GM’s CEO makes 1982 From 1982 Apple’s 2005 Hasso Plattner 2015-16 Phil Gilbert leads the first executive position design language begins to Institute of Design at IBM’s $100M bet to bring in design with Harley Earl form with frog and Stanford starts. design back to IBM. elevated to VP. Hartmut Esslinger’s direction. IDEO's Jane Fulton Suri Tim Brown and Roger L. 1966 IBM Memo to IBM publishes Thoughtless Martin open the employees by CEO TJ 1991 David Kelley, Bill Acts? and brings design introductory issue for HBR Watson Jr. about the Moggridge, Mike Nutall research to the foreground. on “The Evolution of emerging importance of join forces and change the Design Thinking.” design to the company. course of design by co- 2008-09 Roger L. Martin founding IDEO. describes design thinking Top 10 B-schools all have at the CEO level with student-led design clubs. P&G’s AG Laffley and his 2018 IBM Design open book on The Design of sources their Enterprise Business. (SAP and P&G Design Thinking were a few of the early framework for all. executive adopters of Design Thinking.) Source: @librariobabel Good definition of design thinking 2018 Design In Tech Report | Technology × Business × Design 14 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 14/90

3/10/2018 2018 Design In Tech Report The large consulting firms are the major M&A driver 21 new acquisitions of creative agencies or designer-founded startups noted in 2017. 2017 JAN - FEB MARCH MAY JUNE JULY AUGUST OCTOBER SEPTEMBER DECEMBER Idean acquired by JWalk acquired by The Monkeys and Market Gravity Maya acquired by Wire Stone Cooper acquired Matter acquired by Rothco acquired by Capgemini Shiseido Maud acquired by acquired by Deloitte BCG acquired by by Designit/Wipro Accenture Accenture Accenture Accenture Unity&Variety Intrepid acquired Clearhead Telepathy VLT Labs acquired acquired by by Accenture acquired by Acne acquired by acquired by by McKinsey & Co Salesforce Accenture Deloitte ServiceNow (CEO: John Donahoe) TandemSeven Sequence acquired acquired by by Salesforce Brand.ai acquired Genpact. by InVision Dribbble acquired by Tiny YARD acquired by Kyu Collective. DeviantArt acquired by Wix 2018 We’re excited to join Verizon in their quest to put customers in control of their connectivity and create breakthrough live and digital experiences. —Moment acquired by Verizon March 2018 Source: @tberno @jcoronado1 @leahbuley @hugosarrazin @randyjhunt @scootermcdoog @ezyjules @shatzygoespro 2018 Design In Tech Report | Technology × Business × Design 15 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 15/90

3/10/2018 2018 Design In Tech Report Classical Designers Tend to Look Down on Design Thinking The reduction of a complex creative problem-solving mindset into five steps makes design seem easy when it’s not. A certificate for the completion of a design thinking course is not enough to transform a business into the next Apple. So don’t be deceived by the demystification of the design process or the chance to workshop out million-dollar ideas over post-its. There’s more to design than what design thinking dealers are preaching. —Natasha Jen on "Why Design Thinking is bullshit" Source: It's Nice That Fortune 2018 Design In Tech Report | Technology × Business × Design 16 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 16/90

3/10/2018 2018 Design In Tech Report Medical schools are using design thinking Medical schools in the US that offer a formal program or classes that teach design thinking to medical students This list does not include universities 1. Dell Medical School at The University of Texas at Austin where medical students took design thinking classes in schools outside of the 2. Kaiser Permanente School of Medicine (not yet opened) medical school. It also does not include health care professional schools. Example: 3. Mayo Clinic School of Medicine Stanford medical students who might take 4. The College of Osteopathic Medicine at Oklahoma State University design thinking classes at the d.school or Penn medical students taking design 5. The Sidney Kimmel Medical College at Thomas Jefferson University classes in the architecture school. Also, this is not an inventory of academic 6. The Warren Alpert Medical School of Brown University medical centers or hospitals that have a 7. University of Michigan Medical School design group or team. Many of these 8. University of Virginia School of Medicine teams employ human centered design but do not necessarily teach medical students. 9. Zucker School of Medicine at Hofstra/Northwell In my experience, Design Thinking provides a platform for non-designers (myself included) - doctors, nurses and medical students - to work with designers. DT is a primer that provides us a shared language. Many of us who are in health care have already been practicing elements of DT (empathizing, prototyping, testing, etc.) but we just didn't know what to call it. I do not believe that DT is a step by step recipe. We teach our medical students to develop a design mindset and build their creative muscles. Design thinking helps us to reimagine a better future state of health care and give us some more tools in how to get there. —Bon Ku, MD, MPP Source: @bonku 2018 Design In Tech Report | Technology × Business × Design 17 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 17/90

3/10/2018 2018 Design In Tech Report Consulting companies are going beyond just design thinking This complex discipline does itself a disservice to just call itself "design," which signals only surface-level solutions. Perhaps we’ll start to see new ways of describing these multifaceted and interconnected capabilities. —Hugo Sarrazin 01 02 03 04 Journey Advanced New Design Designer Design Analytics Paradigm Hybrids Infusing traditional The convergence of For design to inform new As designers are now customer (or employee) Advanced Analytics growth opportunities for working on problems experience work with (including AI) and Design clients, the need to relevant to the c-suite they design thinking to help is driving the confluence of quantify the value it can need to build core create spaces and insights (both quantitative achieve by having great analytical skills that allow experiences that drive and qualitative) informing DNA as a company them to equate their design consumer (or employee) the discovery and design of becomes critical. beliefs into quantifiable satisfaction, operational a solution – where data impact that can deliver efficiency, and revenue and creativity work business value have been growth. together, not against one- identified. another. Source: @hugosarrazin Good Design Is Good Business 2018 Design In Tech Report | Technology × Business × Design 18 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 18/90

3/10/2018 2018 Design In Tech Report Which companies are being perceived as improving in design? In the 1200+ survey responses, these companies appeared to be improving in design: Google, Microsoft, Atlassian, Airbnb, Dropbox, Amazon 5 dominant words to explain why a company is perceived to be improving in design Innovation Consistency Scale Simplicity Diversity Source: #DesignInTech 2018 Open Survey | 1219 samples 2018 Design In Tech Report | Technology × Business × Design 19 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 19/90

3/10/2018 2018 Design In Tech Report The perception of design and its impact to business is cyclic Design for Action John Maeda distinguishes between three categories: “classical” designers, who HBR, September create physical objects or products for a specific group of people (think architects 2015 Tim Brown and Roger L. as well as industrial, furniture and graphic designers); “commercial” designers who Martin innovate by seeking deep insights into how customers interact with products and services (think teams of researchers huddled around whiteboards and mosaics of brightly colored Post-it notes); and “computational” designers, who use programming skills and data to satisfy millions or even billions of users instantaneously (think tech firms like Amazon and Facebook). —Clay Chandler TIME The Empathy Economy BusinessWeek, March 2005 / Bruce Nussbaum some info The Beauty of Simplicity Fast Company The Meaning of Design Is up for Debate. And That’s a Good Thing 2005 / Linda Tischler some info TIME, March 12, 2018 / Clay Chandler Design Thinking Is A Failed Experiment. So What’s Next? BusinessWeek 2011 / Bruce Nussbaum Source: #DesignInTech Chronology 2018 Design In Tech Report | Technology × Business × Design 20 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 20/90

3/10/2018 2018 Design In Tech Report Classical Designers are slowly beginning to evolve The top 10 most critical issues The top 10 emerging trends to have and challenges currently facing design the biggest impact on design 1. (Classical) Design not having a "seat at the table" 1. AI and machine learning 2. Diversity in design and tech 2. Augmented Reality 3. Ethics in design 3. Virtual Reality 4. Education cost and equity of access 4. Behavior tracking and modeling 5. Consumer vs. social impact focus 5. 3D printing 6. Generational differences in the workforce 6. Distributed teams and virtual workplace 7. Environmental impacts of design 7. Democratization of design 8. Algorithm bias 8. Algorithmic design 9. Advertising supported content model 9. Crowdsourcing and open source 10. Dark UX patterns 10. Facial and voice recognition Highlight corresponds to computational design. Source: @aiga Design Census 2017 2018 Design In Tech Report | Technology × Business × Design 21 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 21/90

3/10/2018 2018 Design In Tech Report People Moves and Milestones Happenings in the #DesignInTech space to highlight. MARCH Andrew MAY Google Ventures JULY Khosla Design AUGUST Former SEPTEMBER Design OCTOBER Catherine 2016 Crow joins Strava as Design Partners Partner Irene Au Kleiner Perkins leader Kristy Courage joins Google 2017 VP of Design. publish NYT bestseller publishes "Design in Design Partner John Tillman goes West to as VP of Ads and book "SPRINT." Venture Capital." Maeda goes in-house join Slack. Commerce UX to become Head of August de los Design at Automattic. Design leader Leah Reyes joins Pinterest Buley publishes her as Head of Design. State of UX in 2016 Study. FEB Bobby Ghoshal APR Former GV JUN Combine VC JUL Former Accel JUL Initialized Capital AUG Kate SEP Randy Hunt OCT Katie Dill leaves and Jason Erondu Design Partner raises 1st fund of 12M Design partner Jason raises 3rd fund of Aronowitz joins joins Artsy as Head of Airbnb to join Lyft as launch High Braden Kowitz co- (Founders: Adam Mayden unveils $125M (MP: Garry Google Ventures (GV) Design. VP of Design. Resolution podcast for founds Range Labs Michela and Soleio Super Heroic as co- Tan). as Design Partner. Michael Gough designers in tech with Cuervo). founder/CEO. leaves Microsoft to a Katie Dill feature. join Uber as VP of Design. NOV Kat Holmes DEC Design tool DEC New Enterprise 2018 JAN Vanessa FEB Former GV FEB IBM Design led FEB Design tool joins the Automattic startup InVision Associates (NEA) 2018 Cho joins GV as Design Partner by Phil Gilbert startup Figma raises Board of Advisors. announces the $5M Design Partner Design Partner. Daniel Burka joins enables IBM Cloud to 25M Series B led by Design Forward Fund. Albert Lee with Google Ventures Resolve To Save Lives win two iF Design Kleiner Perkins Intuit names its first General Partner emerges as the clear as Design Director. Awards. Mamoon Hamid. Chief Product and Dayna Grayson leader in venture Design Officer, Diego publishes the 2017 capital and design as Rodriguez. Future of Design in a sustainable team. Start-ups survey results. Source: @tberno @jshoee @ezyjules @wertandcompany @johnmaeda 2018 Design In Tech Report | Technology × Business × Design 22 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 22/90

3/10/2018 2018 Design In Tech Report Think Beyond Silicon Valley: India and Design By 2050, India’s economy is projected to be the world’s second largest, behind only China. —WEF 01 02 03 04 English Speaking Mobile Culture China with (not vs) India JUGAAD 125 million English speakers, second India has the second largest installed China and India make a In Hindi, only to the United States. base of smartphones in the world complementary combination of Oral tradition where narrative is the behind China of ~300 million. machine power and human power: “overcoming harsh constraints by primary mode of culture propagation. Basic smartphone handsets are China - Products / India - Services. improvising an effective solution available at below $50 They're giant neighbors. using limited resources”. India is a pluralistic society, secular and incredibly diverse. Multi-ethnic Monthly data plan for under $2 Each has a population of over a (a.k.a. "the MVP") Art & Craft tradition with local idioms People in India spent ~150 billion billion (they collectively account for Thrift not waste. marking design sensibilities. * Strictly hours on Android devices in 2016 36.3% of the world's people). speaking, there is no such thing as a They anchor the "rise of the rest." Inclusion, not exclusion. unified "Indian" culture-it's identified 70% of Indians consider local Bottom-up participation, not top- by region / state. language (22 official local languages) Each touts its style of governance as down command and control. Differing in Cuisine, Language, digital content more reliable than opposed to that of the other: China, Performing arts, Apparel, Customs, content in English with its authoritarian efficiency; Flexible thinking and action, not Music, Literature, Architecture, … 9 out of 10 users coming online are India, with its democratic vibrancy. linear planning. not proficient in English, but adapt HBR (2010) / Ravi Radjou, Jaideep anyways. Many use the English Prabhu, and Simone Ahuja keyboard -- not bothering to switch to the script of their native language Source: @sunilmalhotra Indian Express Quartz Recode HBR 2018 Design In Tech Report | Technology × Business × Design 23 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 23/90

3/10/2018 2018 Design In Tech Report Think Beyond Silicon Valley: Latin America and Design Latin America has the fastest rate of smartphone adoption in the world. —Fast Company 01 02 03 04 Design Rush With the Wall or Without It Copy, Adapt and Improve Design for Trust Latin America (LATAM) has a long LATAM region, with 650 million Increased activity in the startup Corruption is everywhere. history with design that started out in people, is exploring opportunities to ecosystem in LATAM. There is a generalized lack of trust the 1950s. be less dependent on the US Many of the startups are adaptations between people, companies and 1950s - Mexico, Argentina and Brazil economy. of successful models elsewhere governments. led the movement in LATAM of The Trans Pacific Partnership has customized to LATAM environment, Startups are disrupting traditional formal design schools. been signed between 11 countries, and while often finding opportunities to industries by designing to inspire Today - Vibrant startup ecosystem. China is solidifying its ties with the improve beyond the original. trust and prevent fraud while Insitum, "IDEO of emerging markets" region via startups. Ex: Kubo Financiero is the Mexican providing a good user experience. has 5 offices in LATAM and 140+ Ex: China's Didi acquires 99, a LendingClub, and it's introduced a Ex: Nubank. - online credit card consultants. ridesharing company in Brazil 99. social responsibility component to company, and Enlight - Mexico's Future - A new generation of mobile investing - which resonates with users solar-energy startup. users could create an ideal in a nationalistic country like Mexico. environment for a new digital currency. Source: @luisarnal @insitum @fastcompany @bloomberg @kubofinanciero @nubankbrasil @enlightmx @techcrunch @bloomberg 2018 Design In Tech Report | Technology × Business × Design 24 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 24/90

3/10/2018 2018 Design In Tech Report Think Beyond Silicon Valley: China and Design 01 02 Car Experiences Retail Experiences New driving and transportation experiences via NIO Weima Xiaopeng FF Alibaba Hema and the Starbucks Roastery represent a new vertical integration CHECK OUT TWO NEW DESIGNER-FOUNDED STARTUPS between online and offline experiences. 1. ShanZhai City A social impact assessment big-data company. Related: Employee-less BingoBox convenience stores are unlocked with a mobile phone by scanning a QR code and with no cashier. 2. Youzan SaaS company to help anyone open an online shop on WeChat. Source: @ling_fan_tezign Ling Fan, CEO/Founder Tezign The Information" Alizila South China Morning Post 2018 Design In Tech Report | Technology × Business × Design 25 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 25/90

3/10/2018 2018 Design In Tech Report Think Again Beyond Silicon Valley: China and Design 03 04 Alibaba Luban: E-commerce Design Robot Design & AI report Alibaba Luban produced 400 million banners during the 2017 singles day, Visit the Design & AI Report produced by Ling Fan in collaboration with Tongji resulting in a 100% increase in conversion rate. University, Tezign, and Alibaba AI Design Lab 1 million banner / e-commerce designers in Alibaba's ecosystem (70% face the challenge from Luban). More automated marketing design tools are emerging like Arkie and Kuaizi. Source: Ling Fan, CEO/Founder Tezign / The Information UISDC Gale Partners 2018 Design In Tech Report | China and Design 26 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 26/90

3/10/2018 2018 Design In Tech Report You're not getting any younger. You're getting B(older). Restricting its estimate to those aged 60 and up, market research firm Euromonitor predicts that by 2020, worldwide older-adult spending will reach $15 trillion—and that's still well before global aging will fully hit its stride. By 2030, the Boston Consulting Group estimates that the 55-plus population will have been responsible for 50 percent of the US consumer spending growth since 2008, 67 percent of that of Japan, and 86 percent for that of Germany. It's no exaggeration to say that the world's most advanced economies will soon revolve around the needs, wants, and whims of grandparents. —Joseph Coughlin Source: The Longetivity Economy 2018 Design In Tech Report | Technology × Business × Design 27 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 27/90

3/10/2018 2018 Design In Tech Report Think Beyond GenZ + Millenials: Think Gen B(older) 01 02 03 A B(older) EU Median Age A B(older) US Too Startup CEOs Get B(older) The aging of the U.S. population, combined with the increasing rate of new entrepreneurs among individuals aged fifty-five to sixty- four, have shifted this group from making up 14.8 percent of new entrepreneurs in the 1997 Index to 25.8 percent of all new entrepreneurs in the 2015 Index. —Kauffman Foundation U.N. projects some European countries to start From 1960 to 2060, our pyramid will turn into a Younger entrepreneurs (ages twenty to thirty­four) made hitting a median age of 50 or higher. This includes rectangle. We'll have almost as many Americans up 24.7 percent of all new entrepreneurs in the 2015 index countries like Spain, Italy, Portugal, and Greece, and over age 85 as under age 5. then later Germany, Poland, Bosnia, and Croatia. —PEW —WEF Source: @aronstrandberg @kauffmanfdn Monocle: Aging in Cities 1514 - 2015 PEW Research: Immigrants 2018 Design In Tech Report | Technology × Business × Design 28 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 28/90

3/10/2018 2018 Design In Tech Report Scaling Design capabilities don't scale like Moore's Law Design is generally used early in the product development process instead of applied at the very Design end before it is shipped. Creating an inclusive culture for designers is how to start building better products. Listening to what they value is how to start. Unconscious bias is promoted by stereotypes that exclude others. Recognizing exclusion is a way to take immediate action. Design tools and systems are ch-ch-changing these days. Among many new capabilities, machine intelligence looks to change everything. We're in a golden age of data visualization and quant-qual science. The tools that are available today enable understanding -- for those who want it. User research skills and product management skills are vital for designers to understand to work more inclusively with customers and product colleagues. 2018 Design In Tech Report | Scaling Design 29 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 29/90

3/10/2018 2018 Design In Tech Report Is a college degree necessary to succeed as a designer in tech? A college degree is Strongly Strongly 86% necessary to succeed as Disagree Agree Do you have a designer in tech. of current design Do you find students surveyed said that they 1 3 7 6 4 8 5 10 9 2 learned their digital 10% What indus skills from resources 8.75% Size of your outside their coursework. 7.5% —2016 6.25% 5% Google Data Studio 3.75% 2.5% 1.25% Source: #DesignInTech 2018 Open Survey | 1219 samples 2018 Design In Tech Report | Scaling Design 30 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 30/90

3/10/2018 2018 Design In Tech Report Is the culture of your company set up for design to succeed? Which kind of design-oriented company are you? How is your design function How do you manage the Where do your design teams Does design fit into your When do you undertake user organized? physical/digital divide? work? development process? research? A. We have a single central design department A. We have discrete physical and digital design A. Design works out of a central office A. We have a clear design phase A. Early qualitative research B. We have multiple design teams teams B. Our designers sit in all of our offices B. Design is involved in several stages of the B. Early qualitative and quantitative research C. Design is a distributed expertise, not a B. Our different design functions sit and C. We have cross-functional product/service development process C. Qualitative and quantitative research department operate together studios C. Design is involved throughout life cycle throughout C. We train our teams so they can integrate (cradle to grave) more effectively What do you do with research When do you prototype? Why do you prototype? Who leads design in your How do you make design findings? company? decisions? A. We have a prototyping phase A. To check production/launch feasibility only A. We report what the customers tell us B. We may have more than one prototyping B. To fail "fast" -- kill under-performing ideas A. A head of department, e.g. marketing A. Based on leader opinions B. We assess what the customers want phase C. To "refine fast" -- build on solutions and B. A chief design officer B. Using semi-subjective metrics C. We interpret what the customer actually C. We iterate end-to-end and prototype as address our failings C. A chief design officer who is a peer to other C. Objectively (using design metrics) needs needed board members How do you track design How do you incentivize good How brave is your organization performance? design? when it comes to making design Take the McKosmo decisions? A. We do not track design performance A. We have no incentives tied to customers or Quiz to find out your B. We review customer feedback post-launch design A. We suffer from bloated and incremental C. We track pre- and post-launch as rigorously B. Design shares company-level performance product portfolio as we measure quality, cost, and delivery bonuses B. We have become better at killing type! It's easy. C. We track and reward customer satisfaction, incremental products during project even at board level development C. We strive to create bold new products to meet unmet needs, and accept that not all will Source: @hugosarrazin More than a feeling: Ten design practices to deliver business value 2018 Design In Tech Report | Scaling Design 31 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 31/90

3/10/2018 2018 Design In Tech Report At what stage is design typically involved? Si 2.98 W overall average on a Is 1-to-10 point progression from a product's conception (1) to just before it ships (10). Last year it was 2.89. 64% are 3 and below, which means the Google Data Studio majority use design At what stage is design early. typically involved in the product development at By far the largest number of your company? samples are from the US, so the variance by country will be less reliable, but good to note. Source: #DesignInTech 2018 Open Survey | 1219 samples 2018 Design In Tech Report | Scaling Design 32 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 32/90

3/10/2018 2018 Design In Tech Report Whatever you do, don't F up the culture Why is culture so important to a business? Here is a simple way to frame it. The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing. People can be independent and autonomous. They can be entrepreneurial. And if we have a company that is entrepreneurial in spirit, we will be able to take our next "(wo)man on the moon" leap. In organizations (or even in a society) where culture is weak, you need an abundance of heavy, precise rules and processes. —Brian Chesky Source: @bchesky 2018 Design In Tech Report | Scaling Design 33 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 33/90

3/10/2018 2018 Design In Tech Report Creating an inclusive culture for designers is where to start Do any of Designers Designers these make it pretty. can't lead designer teams. stereotypes Designers Designers only sound don't care how it understand looks. familiar? business. Source: #DesignInTech 2018 Open Survey | 1219 samples 34 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 34/90

3/10/2018 2018 Design In Tech Report Unconscious bias is promoted by stereotypes that exclude others What false stereotype would you like to break when it comes to how designers are perceived? = ... 3 more as ... 2 more doesn't ... 2 more hoitlowoks ... 2 more a ... 4 more making ... 2 more ... 3 more ... 2 more about an ... 2 more important ... 2 more about just ... 5 more more ... 2 more about ... 4 more just ... 3 more is not ... 10 more vi. sual only ... 2 more Design the ... 2 more Stereotype/ ... 17 more isn't ... 3 more means ... 2 more Source: #DesignInTech 2018 Open Survey | 1219 samples Darya Zabelina et al on creative mindsets ... 20 more 2018 Design In Tech Report | Scaling Design 35 / 90 are ... 2 more i ... 2 more http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 35/90

3/10/2018 2018 Design In Tech Report How do you create an inclusively managed culture for designers? Hey, Boss! Be clear about Advocate for the business the user. Can you problem. please ... Allow for Ask questions failure. to build empathy. Source: #DesignInTech 2018 Open Survey | 1219 samples 2018 Design In Tech Report | Scaling Design 36 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 36/90

3/10/2018 2018 Design In Tech Report Every boss of designers can stand to hear feedback every day What would you tell your boss if you could be "radically candid"? But how do you give it back? Katie Dill has good tips for Criticism and Recognition. ... 2 more a for ... 3 more strfordeoandmansdegl.ignkcyeisions Advocate for ... 3 more more ... 2 more us ... 3 more Allow ... 4 more morqueestions ... 3 more questions ... 2 more ... 2 more Ask better ... 2 more design ... 2 more strafordvonocatger e ... 2 more a ... 3 more an ... 2 more ceonnofiudeghnt ... 2 more honest ... 2 more present ... 3 more transparent ... 2 more Hey-Boss more ... 19 more Be myadvocate ... 2 more minded ... 2 more to ... 5 more ... 3 more open proactive ... 2 more supportive ... 2 more Source: @kimballscott @lil_dill #DesignInTech 2018 Open Survey | 1219 samples 2018 Design In Tech Report | Scaling Design 37 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 37/90

3/10/2018 2018 Design In Tech Report Tools that ground the visual language of the computer 1981 1984 1989 The Paintbox package came together complete with its own disc store and library management. At that time a big hard drive held 70 megabytes on 14-inch platters that occupied about 4RU, took loads of MacPaint was written by Bill Atkinson, who was a Adobe Photoshop 1.0 minimum system power and cost about £5000. member of the original Macintosh development requirements are hard disk and 2 megabytes RAM. —Quantel team. He based it on his earlier LisaSketch (also A gray-scale or color monitor is recommended, and called SketchPad) for the unsuccessful Apple Lisa a Macintosh compatible scanner is optional. computer, so he originally called it MacSketch. He —First Versions started work on the Mac version in early 1983. —The Computer History Museum Source: A. Michael Noll Using Photoshop 1.0 in 2015 Source Code for Photoshop @winworldpc 2018 Design In Tech Report | Scaling Design 38 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 38/90

3/10/2018 2018 Design In Tech Report Prototyping tools started in code and got more visual 1987 1990 2013 Apple Computer Inc. will introduce an unusual Emily Schwartzman road tests many database and management information program of the then available prototyping Tuesday that the company hopes will help it maintain its lead in technology for making tools and provides a useful study and computers easy to use. chart — which grows into a general The new software, known as Hypercard, will enable resource on Cooper. users of Apple's Macintosh computers to organize information on computerized file cards that can be linked to other file cards in intricate ways. The program will be included for no charge with each Macintosh sold, starting this month. —NYT VideoWorks (1985 predecessor to Director) required a "Macintosh with at least 128k" and "although VideoWorks will work satisfactorily with just the Macintosh's internal drive, a second (external) drive will help avoid a lot of disc swapping." —Lingo Workshop Source: @oddowl 2018 Design In Tech Report | Scaling Design 39 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 39/90

3/10/2018 2018 Design In Tech Report Design tools and systems are ch-ch-changing these days Integrated Responsive Project Flexible cloud built-in management annotation Version control Convert to Realtime Machine actual code collaboration intelligence Future design tools with further developments in AI will possibly ... 1. Construct models of our customers 6. Run experiments for us and reduce risks 2. Generate design directions on their own 7. Create many variations to test 3. Sort and prioritize competing constraints 8. Scan the entire experience for inconsistencies 4. Identify best potential ROI and more 9. Prevent re-invention of past solutions 5. Enable savings in time for designers 10. Have potential to remove apprentice-level jobs Source: Leah Buley: Thoughts on the Future of Design Tools + @johnmaeda's un-scientific observations 2018 Design In Tech Report | Scaling Design 40 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 40/90

3/10/2018 2018 Design In Tech Report Erondu's Playbook has the Qs&As for designers amidst scaling The top 15 questions designers are asking today 1. How do you elevate the perception of design at a 8. When working with remote teams, how do you company? effectively collaborate with each other? 2. How do you show the value of design to justify 9. How do you know when a design is 'done'/right? hiring more designers? 10. What are commonly used design KPIs? 3. How do you establish more transparency for design 11. What are things to do to avoid burnout? / within a company? 12. When interviewing, what are some questions to ask 4. How do you know when it's time to leave a about a company's culture and design team? company? 13. Is going to college worth it? (college) 5. As a team grows, how do you maintain the quality 14. How should I structure my design portfolio to best and consistency of its design work? communicate my skillsets? 6. What’s the best way to present work during a design 15. Should I start my career at an agency, startup, or big critique? company? 7. How can a team keep track of past work and learnings as a living repository? Source: @jerondu @askplaybook 2018 Design In Tech Report | Scaling Design 41 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 41/90

3/10/2018 2018 Design In Tech Report We're in a new age of data visualization × quant-qual science What's a Data Scientist? Talk data to me Have I given up on design? The core set of skills: Data visualization and journalism Programming Skills teams at The Guardian NYT WSJ have been at the forefront. Statistics Machine Learning Multivariable Calculus & Linear These tools show a new direction: Algebra Data Wrangling Observable by Mike Bostock Data Intuition Data Studio by Google Data Visualization & Colaboratory by Google Communication OSDSM And open source ones exist too: Nope. I'm just collecting all the parts I've been The Open Source Data Science D3.js by Mike Bostock learning/doing for my whole life before — I get Master's Degree is a cool set of Processing by Processing Team uploaded to the big cloud in the sky one day. To resources gathered by Clare Corthell. Zeppelin by Apache design amazing experiences for people, I've always chosen to think/work inclusively and broadly. DrawBot by DrawBot Team Source: @udacity @clarecorthell 2018 Design In Tech Report | Scaling Design 42 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 42/90

3/10/2018 2018 Design In Tech Report Learn user researcher skills and principles to grow The top 10 most valuable design skills for the future 1. Adaptability to tech and social change Surprisingly very few 2. Empathy companies conduct qualitative 3. Communication skills 4. Asking good questions user research. 5. Cross-functional skills 6. Storytelling Early-stage start-ups surveyed by Albert Lee/Dayna 7. Cross-cultural skills Grayson that use qualitative research: 12%, Mid-stage: 8. Observation and listening 32%, Late-stage: 46% 9. Psychology and human behavior —NEA Future of Design in Start-ups 2017 10. Managing complexity Note that many of these skills are exercised with expertise by User Researchers. To learn more about User Research see Erika Hall's work Source: @aiga Design Census 2017 @neavc @tweetalbert @daynagrayson 2018 Design In Tech Report | Scaling Design 43 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 43/90

3/10/2018 2018 Design In Tech Report Learn product management skills and principles to grow The top 8 skills that designers The top 10 skills needed near- The top 10 skills needed further need to understand in business term for designers in start-ups out for designers in start-ups 1. Product Roadmap Strategy 1. Business 1. Writing 2. Company Strategy 2. Communication 2. AI / ML 3. Retention/ Engagement Metrics 3. People Skills / Emotional 3. Data Science 4. Conversion Metrics Intelligence 4. Empathy for End User 5. Funnel Acquisition Metrics 4. Writing - Copywriting 5. Storytelling 6. Revenue Model 5. AR Design 6. Sound Design 7. Financial Metrics (i.e. Revenue, 6. Data Science 7. Scenario Design / Service Margin etc.) 7. Empathy for End User Design 8. Resource Allocation 8. Facilitation Skills 8. Ethics / Bias 9. Management Skills 9. Psychology 10. Service Design 10. Systems Design Highlight corresponds to product manager and design leader/manager skills. Highlight is a classical design competency that is needed today. Source: @neavc @tweetalbert @daynagrayson Future of Design in Start-ups 2017 2018 Design In Tech Report | Scaling Design 44 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 44/90

3/10/2018 2018 Design In Tech Report The best way to scale design? Listen to what Bill used to say. If there's a simple, easy Bill Moggridge, co­founder of IDEO design principle that and director of the Smithsonian’s Cooper­Hewitt National Design binds everything Museum, died September 8th, 2012, together, it's probably following a battle with cancer. An outspoken advocate for the value of about starting with the design in everyday life, Bill pioneered interaction design and people. integrated human factors into the design of computer software and —Bill Moggridge IDEO hardware. 1943-2012 Source: @ideo @cooperhewitt 2018 Design In Tech Report | Scaling Design 45 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 45/90

3/10/2018 2018 Design In Tech Report Scaling Design Case Study: Automattic.Design 01 02 03 04 05 Design Design Design Design Design Culture Talent Leaders Systems Ops You need a CEO who cares about You need a strong designer hiring You need a primary design lead You need a few computational You want to product- and project- design, and recognizes that good leader. They will be, "Someone who cares about leadership and designers who work inclusively. manage design as a service inside design is good business. It's who you wish was designing enjoys fostering new leaders. Plus listen to Nathan Curtis. the org. And we've recently hired because the customer wants it. instead and loves talent, too." Resources Our design system offers [kit for Design Ops. Resources Resources Redesigning Leadership scope] released as [kit outputs] Resources Stanford GSB Case Study Brie Anne Demkiw's tips and documented at [kit doc site] What is Design Ops? InVision Design Leadership produced by [people] in order to Design in Tech Reports Automattic.Design blog serve [products] products and Design Ops Lenses Within Leadership Retreat experiences. † †† IBM Design Jared Spool's Master Class Designer Fund Resources Holly Burroughs Cole Awesome Design Systems Adele | DesignSystems.com Some Needed Levity Source: Karl Gerstner Designing Programmes @mialoira @nathanacurtis @marcintreder @alexjpate @daveixd @_dte @figma @hollyface1975 2018 Design In Tech Report | Scaling Design 46 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 46/90

3/10/2018 2018 Design In Tech Report Computational Atoms × Bits × People has happened at scale Custom fabrication technology that leverages computation while using less tech, traditional Design: manufacturing ideas is becoming more accessible. Speech recognition has advanced to the point where the experiences provided by this technology are First Steps becoming just as important as how computer graphics technology brought GUIs to the screen. Augmented reality (and VR) experiments and ideas abound as the technology becomes more accessible via smartphones and inexpensive peripherals. The majority of Americans now own a cellphone and are rapidly upgrading to smartphones, but the US lags in 13th place in average mobile data used per person across countries. Speed is a key design attribute of a mobile experience with sessions averaging on the order of 30 seconds and over half of site visitors abandoning a site visit if takes longer than 3 seconds to load. Source: 2018 Design In Tech Report | Computational Design 47 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 47/90

3/10/2018 2018 Design In Tech Report Atoms × Bits are getting cheaper to work (and experiment) with Line US via the UK Mayku via the UK The Line US and Mayku devices are excellent examples of low-cost, sophisticated computational design tools to work (and experiment) in the physical world. Line US is genius, and Mayku uses old-school vacuum forming methods. Design milestones to note are a 4d-printed dress by Nervous Systems accessioned to MoMA and the ever-expanding work of MIT Media Lab's Neri Oxman. Manufacturing machinery advances to note in 3d-printing are materials scientist Jennifer Lewis' work on footwear with Voxel8 and advanced 3d-printing capability in metal achieved by Desktop Metal. Source: @johnmaeda @Line_us_machine @teammayku 2018 Design In Tech Report | Computational Design 48 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 48/90

3/10/2018 2018 Design In Tech Report Mobile (Atoms × Bits) is how everyone (will) get things done When a question or need arises, our Mobile phone ownership phones are by far our most trusted resource, with 96% of people using a Chart Data 1hare #m@ed smartphone to get things done. % of U.S. adults who own the To meet these needs, people are at following devices The vast majority of Americans – least twice as likely to use search 95% – now own a cellphone of some than other online or offline sources kind. The share of Americans that such as store visits or social media own smartphones is now 77%, up —Lisa Gevelber Google from just 35% in Pew Research Center’s first survey of smartphone ownership conducted in 2011. —PEW Research Center (2018) Cellphone Smartphone The Open Source typeface Inter UI claims to be better for reading text on a mobile device. 1ource: 1urveWQ conducted 2002-2018. Starbucks is challenged by mobile order-ahead fulfillment but will likely design good fixes. Source: @google @pewresearch @rsms 2018 Design In Tech Report | Computational Design 49 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 49/90

3/10/2018 2018 Design In Tech Report Mobile adds time to our digital lives, and data usage to our plans Mobile’s mostly additive — it added more screen time in the US than it took from other media. Time spent on mobile has surged, while time spent on other media has only slowly declined. —Luke Wroblewski Finland's average mobile data usage per person per month is 10.95Gb, followed by Latvia 8.21Gb, Austria 6.28, Sweden 4.38, Denmark 4.37. The US is #13 at 2.67Gb. —OECD Source: @lukew @emarketer @OECD 2018 Design In Tech Report | Computational Design 50 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 50/90

3/10/2018 2018 Design In Tech Report Mobile demands higher performance standards in experience 19 seconds 53% of users average mobile web page load time on abandon site that takes longer than 3 a 3G connection seconds to load on mobile —Google —Google 35% smaller 30 seconds JPEGs using a new open source or less constitute more than half of all encoder called Guetzli smartphone sessions —The Verge —@lukew Source: @lukew Marissa Mayers' early contribution to design was key Pinterest 2018 Design In Tech Report | Computational Design 51 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 51/90

3/10/2018 2018 Design In Tech Report Mobile phones have more sensors than a microphone these days In 2018, currently Android Docs lists Android base sensors The Nintendo Switch represents a different kind of form-factor in design, which gives rise to a different Android Sensor Types as having 9 kind of experience. base sensors. And there are 5 other Accelerometer "composite sensor" types that are Ambient temperature created out of the base sensor Magnetic field sensor systems. Two sensors not listed Gyroscope there are the microphone and visible Heart Rate light camera — of which Light smartphones today now sport two Proximity each, at least. Pressure Relative humidity Snapchat Spectacles received a lot of attention for For context, a BMW 5-series car has how it failed to capture attention, but it remains a a 100 or more sensors. Android composite sensor types clever design experiment. Sensors provide data, Linear acceleration software provides experiences. Significant motion Step detector —Qualcomm (2014) Step counter Tilt detector Other sensors on devices Relevant SNL sketches: Alexa Glasses Range camera, IR camera, Heart rate, Fingerprint Source: Quora Android Privacy Issues iOS Privacy Issues 2018 Design In Tech Report | Computational Design 52 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 52/90

3/10/2018 2018 Design In Tech Report Towards conversational design Conversation is not a new interface. It's the oldest interface. Conversation is how humans interact with one another, and have for millennia. We should be able to use the same principles to make our digital systems easy and intuitive to use by finally getting the machines to play by our rules. —Erika Hall Source: @mulegirlConversational Interfaces 2018 Design In Tech Report | Computational Design 53 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 53/90

3/10/2018 2018 Design In Tech Report Conversational experience design is worth talking about Voice promises to deliver Siri saying, "One liter is 38.1 fluid Conversational Design is interactions closer to how we all ounces." in iOS 9, iOS 10, iOS11. out this month by design communicate as human beings. leader, user research guru, Applications have to adapt to people and author, Erika Hall. now, instead of the other way —Apple Machine Learning around. The experience design milestone in —Khoi Vinh prose × chat by Typeform is worth reading/seeing/interacting. Sonos enters the voice arena with Voice recognition is the transcribing the Sonos One of audio to text and natural language processing is taking that text and The Science of Talking with Computers working out what command might DAVID Miami / BK Spot be in it. Since 2012, error rates for Infinite Looping Voice Assistants these tasks have gone from perhaps Billy Bass Alexa a third to under 5%. In other words, this works, mostly, when in the past it didn't. —Benedict Evans Source: @sonos @khoi @benedictevans @mulegirl @typeform 2018 Design In Tech Report | Computational Design 54 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 54/90

3/10/2018 2018 Design In Tech Report The Web's become much better at listening and speaking up 2012 2018 This specification defines a JavaScript API to enable web var recognition = new SpeechRecognition(); developers to incorporate speech recognition and synthesis into their web pages. It enables developers to The Web Speech API provides two distinct areas of use scripting to generate text-to-speech output and to functionality — speech recognition, and speech synthesis use speech recognition as an input for forms, continuous (also know as text to speech, or tts) — which open up dictation and control. The JavaScript API allows web interesting new possibilities for accessibility, and control pages to control activation and timing and to handle mechanisms. results and alternatives. —Mozilla Using the Web Speech API —W3C Listen Talk Colors Map States Google Experiments Mystery Animal Meme Buddy Source: @codepen @jakemhiller @matt-west @rodriguesmarcos @nickfordesign @michaelarestad 2018 Design In Tech Report | Computational Design 55 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 55/90

3/10/2018 2018 Design In Tech Report Should you care about augmented/virtual reality? Sure! We believe that AR technologies will be instrumental in closing the skill gap that is responsible for the shortage of skilled manufacturing workers. Because AR will allow more workers to do high-skill jobs, and improve their performance in this work, we are optimistic that industrial productivity will grow and that this will ultimately translate into higher wages. —HBR iOS 11 - AR app - recording sound in space and playing ba… VR Zach Lieberman and collaborators Project iCan Source: @zachlieberman @zappyzappy7 @google Mobile AR Design ARtists at Work 2018 Design In Tech Report | Computational Design 56 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 56/90

3/10/2018 2018 Design In Tech Report Computational Design: AI isn't good at inclusive design because we aren't, too 88% of designers surveyed believe that it will be at least 5 years or more until visual designers are Artificial Intelligence replaced by AI. AI can already do a lot right now. The history of AI and generating visual art goes back to the 1960s with A. Michael Noll and other artists at Bell Labs, and stretches back to Marcel Duchamp. AI is extremely proficient at tedious tasks that no human should really have to do, like: adjust image contrast, correct messy lines, and re-style images. Google is by far the leader in mixing AI with design experimentation due to the amazing talent they've acquired like Martin Wattenberg and Fernanda Viegas — who at IBM first advanced data visualization with their landmark Many Eyes. AI is showing us the unintended consequences of running what appear to be "fair" algorithms that feed off of past activity and practices that are converted into training data. But embedded in that training data is our long history of exclusion. 2018 Design In Tech Report | Computational Design: AI 57 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 57/90

3/10/2018 2018 Design In Tech Report When do you expect AI to replace most visual designers? Size 5 Wh years or more before Is y AI replaces most visual designers believed by 88% of designers surveyed 35% of designers surveyed believe it will be ten years or more Google Data Studio When do you expect machine intelligence to replace most visual designers? Source: #DesignInTech 2018 Open Survey | 1219 samples 2018 Design In Tech Report | Computational Design: AI 58 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 58/90

3/10/2018 2018 Design In Tech Report AI has gone to art school and its grades are improving Input Image —Max-Planck Institute Generated Image —Max-Planck Institute GitHub repositories with AI-related terms 94,681 machine learning 28,189 deep learning 10,544 A digital computer and microfilm plotter were used to produce a semirandom picture similar in composition to Piet Mondrian's painting "Composition With Lines" (1917). Only 28% of the Ss were able to correctly identify the computer-generated picture, while 59% of the Ss preferred the artificial intelligence computer-generated picture. Both percentages were statistically diferent (0.05 level) from selections based upon chance according to a binomial test. —A. Michael Noll (1966) Source: March 9, 2018 GitHub search / Psychology Record / Max-Planck Institute 2018 Design In Tech Report | Computational Design: AI 59 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 59/90

3/10/2018 2018 Design In Tech Report Hey AI-designer. Can you go and __ for me?" Remove watermark * Perfect contrast * Resynthesize style * Generate variations * Change expression * Fix drawing * via Facebook: 10 Tips to Spot False News Consider the photos. False news stories often contain manipulated images or videos. Sometimes the photo may be authentic, but taken out of context. You can search for the photo or image to verify where it came from. —Facebook Help Center Source: @facebook @google @nvidia @MIT 2018 Design In Tech Report | Computational Design: AI 60 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 60/90

3/10/2018 2018 Design In Tech Report AI can make more than just images Designing by AI Design an advertising spot by AI —AdAge Fits you into a garment perfectly by AI. —Quartz Design a game engine by watching another one being played by AI —Georgia Tech Design websites by AI —WIRED Design a Stitchfix blouse by AI —WSJ Design complex machinery parts by AI —Technology Review Design a table by AI Kram / Weisshaar (2003) Source: @weisshaar 2018 Design In Tech Report | Computational Design: AI 61 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 61/90

3/10/2018 2018 Design In Tech Report Learn AI and don't be afraid — stay awake. Don't freeze. A.I. Experiments: Visualizing High-Dimensional Space 80 createwith.ai examples curated by Nao Tokui. Open source deeplearn.js is a library lets you experiment with machine learning via the Web Martin Wattenberg, Daniel Smilkov, Fernanda Viegas Teachable Machine Source: @google @naotokui 2018 Design In Tech Report | Computational Design: AI 62 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 62/90

3/10/2018 2018 Design In Tech Report It's only human that we will work to thwart AI with all our might On March 28th, 2017 congress passed a law that makes it legal for your Internet Service Providers (ISP) to track and sell your personal activity online. This means that things you search for, buy, read, and say can be collected by corporations and used against you. Click this button , and your browser will start passively loading random sites in browser tabs. Leave it running to fill their databases with noise. Just quit your browser when you're done. —makeinternetnoise.com How do you turn a dog into a dar? Change a single pixel. How to hide from machines? How to —Technology Review become invisible in an increasingly visual age. —ANTFC version alpha* Source: @techreview @wired @madedotcom 2018 Design In Tech Report | Computational Design: AI 63 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 63/90

3/10/2018 2018 Design In Tech Report Because what we make in now has unintended consequences JULY 2015 JUNE 2016 AUGUST 2016 SEPTEMBER 2016 Google Mistakenly Tags Black people More Airbnb Customers are Clearly Snapchat Doesn’t Get What’s Airbnb CEO: Bias and Discrimination as “Gorillas” Showing Limits of Complaining About Racism The Wrong With Yellowface Wired Have No Place Here Time Algorithms WSJ Economist How Nextdoor reduced racist posts by 75% Fusion And a new and needed discourse is emerging APRIL 2017 OCTOBER 2017 JANUARY 2018 Kat Holmes new book is forthcoming on inclusive design Tragic Design by Jonathan Technically Wrong by Automating Inequality by Shariat and Cynthia Saucier Sara Wachter-Boettcher Virginia Eubanks Source: From last year's Design in Tech Report 2018 Design In Tech Report | Computational Design: AI 64 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 64/90

3/10/2018 2018 Design In Tech Report Design has long been asking questions about social responsibility Design for All is design for human diversity, social inclusion and equality. —EIDD Stockholm Declaration (2004) Source: @alicerawsthorn Victor Papanek Design for the Real World (1971) 2018 Design In Tech Report | Computational Design: AI 65 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 65/90

3/10/2018 2018 Design In Tech Report Inequality We can expect AI to only widen the digital divide It's easy in the technology world to look away from inequality becaus the privileges that come with tech life are pleasurable and self-fulfilling. But designers in tech can easily forget that they're in a tiny minority of the population that doesn't really match their much broader consumer market. So getting out of the tech bubble can be a simple yet powerful way to better connect with "real" people who don't really need what is being created today. Ultimately, it becomes a way to design and make better products for all people. A majority of designers in tech find themselves not working solely on premise. This means that we are entering an era where work can be more evenly distributed outside of hubs like Silicon Valley. Our design imperative at Automattic is to imagine a world where WordPress is good design for all. And we're currently exploring how remote work can achieve a new level of inclusive design. 2018 Design In Tech Report | Inequality & Skills Gap 66 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 66/90

3/10/2018 2018 Design In Tech Report We're seeking a freedom that's being eroded on the Internet We are in the "Internet Two" phase as Steven FCC votes to remove net neutrality Johnson called it. Internet One was an open The FCC's net neutrality vote has network, open protocols, open systems. Internet finally been published in the Federal Register, the government's official Two is closed platforms that increasingly dominate record of all administrative actions. the market and own and control our content and The moment is key, because it kicks off the next phase of the fight over us. We need to get to Internet Three where we take the future of the Internet. back control of ourselves. It is high time for that to —Washington Post happen. —Fred Wilson Source: @swissmiss 2018 Design In Tech Report | Inequality & Skills Gap 67 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 67/90

3/10/2018 2018 Design In Tech Report We're fully connected but algorithmically divided Blue Feed, Red Feed: Noted blog posts in 2017 See Liberal Facebook F Facebook and Conservative —John Gruber Facebook, Side by Side Quitting Facebook —Heinrich Hartmann —WSJ Facebook you (bleep) —Brad Frost Note that similar posts are being made on most major social networks these days of "I'm giving up XYZ" Source: @heinrichhartman @daringfireball @brad_frost 2018 Design In Tech Report | Inequality & Skills Gap 68 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 68/90

3/10/2018 2018 Design In Tech Report #DesignInTech is a global phenomenon and beyond Silicon Valley Source: #DesignInTech 2018 Open Survey | 1219 samples 2018 Design In Tech Report | Inequality & Skills Gap 69 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 69/90

3/10/2018 2018 Design In Tech Report The US map for #DesignInTech is unsurprising Source: #DesignInTech 2018 Open Survey | 1219 samples 2018 Design In Tech Report | Inequality & Skills Gap 70 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 70/90

3/10/2018 2018 Design In Tech Report But if you look closely or broadly, inequality sits in the shadow Search Distress Score Color Legend 0 - 9 10 - 19 20 - 29 30 - 39 40 - 49 50 - 59 60 - 69 70 - 79 80 - 89 90 - 100 (https://www.mapbox.com/) © Mapbox (https://www.mapbox.com/about/maps/) © OpenStreetMap (http://www.openstreetmap.org/about/) Source: @NewsHour @albertocairo / Janitors at Two Top Companies, Then and Now NYT 2018 Design In Tech Report | Inequality & Skills Gap 71 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 71/90

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3/10/2018 2018 Design In Tech Report Congrats! You're in the 5% of the most-skilled computer users. Across 33 rich countries, only 5% of the population has high computer- related abilities, and only a third of people can complete medium- complexity tasks. What does this simple fact tell us? You are not the user, unless you’re designing for an elite audience. —Jakob Nielsen NNG Source: The Distribution of Users’ Computer Skills: Worse Than You Think NNG 2018 Design In Tech Report | Inequality & Skills Gap 72 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 72/90

3/10/2018 2018 Design In Tech Report Is the digital divide related somehow to poverty and inequality? While urban poverty is a unique American workers in poverty Job growth in America challenge, rates of poverty have Percent of U.S. householders aged 25-54 that worked at Since 2008, job growth in metropolitan areas has outpaced historically been higher in rural than least part of the year in 2015, by poverty threshold. that in rural areas. urban areas. In fact, levels of rural <50% of poverty line 50-99% of poverty line Metropolitan Rural poverty were often double those in 100-149% of poverty line Employment Index (2008=100%) urban areas throughout the 1950s 105% and 1960s. 104% 15.0 103% 102% 1. Poverty is higher in rural areas 101% 10.0 100% 2. Most new jobs aren’t in rural 99% areas 98% 5.0 97% 96% It’s easy to see why many rural 95% 94% Americans believe the recession Nonmetropolitan Metropolitan 93% never ended: For them, it hasn’t. 2008 2010 2012 2014 The Conversation, CC-BY-ND —PBS The Conversation, CC-BY-ND Source: 2016 March Current Population Survey Public Use Source: Integrated Public Use Microdata Series: Version 6.0, Microdata Get the data 2008-2015 ACS. Get the data Source: @TechJobsTour @smithmegan @lepitts 2018 Design In Tech Report | Inequality & Skills Gap 73 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 73/90

3/10/2018 2018 Design In Tech Report Do you need to care at all? No. But you need to feel the imbalance I was a child refugee. I know how it feels to live in a camp, robbed of my humanity. —Ai Weiwei The exiled Chinese conceptual artist Ai Weiwei has here created an ambitious, humane and often shocking cine-essay on the subject of migrants and the 21st century migrant condition. —The Guardian Source: @aiww 2018 Design In Tech Report | Inequality & Skills Gap 74 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 74/90

3/10/2018 2018 Design In Tech Report Inequality impacts innovation, and we need all minds to beat AI The more segregated a A.I. is presenting us Systemic inequality can place becomes, the less with an opportunity to haunt machine innovative it is likely to rethink economic intelligence. be. inequality on a global scale. —Kate Crawford NYT —Richard Florida —Kai-Fu Lee NYT Source: @richard_florida David Byrne TR NESTA 2018 Design In Tech Report | Inequality & Skills Gap 75 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 75/90

3/10/2018 2018 Design In Tech Report A solution to inequality? Possibly, distributed or "remote" work. Bench, 100Starlings, 2600Hz, 33 Sticks, 3DprinterOS, 3nder, 3SMobile, 4 Ventos, 42Floors, 45royale, Acceleration Partners, Accella, Accounto Technology, Action Verb, Actionable.co, ActiveProspect, Actyx, AddStructure, AdEspresso, AgentFire, AgileBits, Aha!, AirTreks, Alaris Prime, AlchemyTec, Alegion, AltSchool, AmaZix, Ameego, Antavo, AppendTo, Araize, Arkency, Art & Logic, Articulate, Artisanal Code, Inc., AsmallOrange, Assemble, Assembled Brands, Attentiv, Aurity, Auth0, Automattic, Avaaz, 638 Axelerant, Azumio, BacklotCars, Balsamiq, Band Industries, Baremetrics, Barrel, Basecamp, Basho, Basho Technologies, Batchbook, BeBanjo, BetterDoctor, Beutler Ink, Big Universe, Big Wheel Brigade, BioTrust Nutrition, Bithive, Bitnami, Bitovi, Black Pixel, BloodHub, Blossom, Bluespark Labs, Bonfire, BookingSync, BrainCheck, BrandBastion, Brave-software, BriteCore, Buffer, Bugcrowd, Bugfender, BuySellAds, Cadasta, CafeMedia, Camplight, Canonical, Carbon Black, Cargobase, CarriersEdge, Cartstack, Casumo, Catalyze, Cesanta, ChartMogul, Chaser, Chef, Chess.com, Ciao Bambino!, CircleCI, Citrusbyte, Civic Actions, Clerky, Clevertech, Close.io, Cloudpeeps, Cloudstitch, Clustree, Codeable, Codebusters, CodeControl, CodePicnic, Codeship, Cohesive Networks, Coinbase, Collab. Drug Discovery, CollabNet, Collabora, Collage.com, Compose, CompuCorp, Conferize, Continu, ConvertKit LLC, Conveyal, Copass, Copyblogger (source), CoreData, Corgibytes, Countly, Covenant Eyes, Cozy Cloud, Crew, Crive, There are currently CROmetrics, Crossover, Crowd Valley, Crowdstrke, Cubspot, Cucumber, Cuddli, Curoverse, Cyanna Education, DataCite e.V., Datadog, Dataquest, DataStax, DealDash, Dealer Inspire, Deekit, Deeson, Demio, DesignLab, Dgraph, Diacode, Digital Ocean, Dimanex, Dito, Divio, Divshot, DNSimple, Docker, doctorSIM, DoInbound, Doist, DojoMadness, Domino Data Lab, doopoll, Dotsub, Doximity, DramaFever, DRONAMICS, DroneDeploy, Duck Duck Go, Eaternity, Edify, Edison Nation, Eet.nu, Eezy, ElasticSearch, ElevenYellow, EngageTech, Enjin, Envato, Erply, Estately, Etsy, EveryoneSocial, Exposure Ninja, Eyeo, Fastly, Fatura Simples, Findify, Fire Engine RED, Five Q, Fleep, Fleetio, companies with remote Flight Vector, Flockler, Flood IO, Flow, Focus Asia, Fog Creek Software, Folarium Technomedia, Follow Up Boss, Fonoma, Forest Admin, FormAssembly, Formstack, Fortumo, Forward Financing, Founder Centric, Foundersuite.com, Foundr Magazine, Four Kitchens, fournova, FoxAndSheep, Foxio, FRSH, Fuel Made, FullStack, Funding Gates, Funnely, Futurelytics, G2i, GatherContent, General Assembly, Genuitec, GetFileCloud, GetIncredibles, Ghost, Giant Swarm, GigaOM, GigSalad, Gigster, Gistia, Gitbook, GitHub, work opportunities GitLab, GitPrime, Gitter, GlueNetworks, GMB Fitness, Go Fish Digita, GOFAR, GoHiring, Goodway Group, GrabCAD, Gradle, GrantStreet, Grape.io, GrapheneDB, Grasswire, Graylog, Greenback Tax Services, Gridium, Groove, GuardTime, Hanno, Harvest, hashi Corp, Hasura, Haystack, Hazelcast, HE:labs, Health Leads\xe2\x80\x99, Healthfinch, Heap, Heetch, Help Scout, Helpjuice, Inc., Heroku, Herox, Hexbridge, Highland Solutions, Hippo Education, HireGamePros, Hireology, HiringThing, Hitlist, Holstee, Honeybadger, Hotjar, Hubstaff, Hudl, Hugo, Hugging Face, Human, Human Made, Iambnb, ICUC, iDoneThis, Igalia, iMedicare, Import2, Incsub, Indie Localizers, Influx, InfluxData, Inpsyde GmbH, Inspired HR, Instructure, Intellum, Interactive Intelligence, Intercom, Intridea/Mobomo, INTUO, InVision, IOpipe, iwantmyname, Jackson River, From the Remotive.io list of Jim's Mowing, Jitbit, Jolly Good Code, Kalypso LP, Kanopi Studios, Kantree, KBMax, Keen IO, Kellerkinder, KeyCDN, Khan Academy, Kiprosh, KissMetrics, Knack, Knock Homes, KnownFour, Koding, Konveen, Kuali, Later, LaterPay, Launch Potato, layer, Lazy Eight, Leadfeeder, LearnZillion, Let's Encrypt, Librato, Librato, Lightbend, Linaro, companies hiring remote workers. Lincoln Loop, LitCharts, Litmus, LiveMentor, Living Social, Localistico, loco2, log, Logikcull, Logmein, Loom, LoveToKnow, Loyal, Lullabot, Lumiserv, Lynx Technology Partners, Machinio, mailparser.io, Make Works, Manage Social, Mapbox, MariaDB, MarkIT.eu, MarsBased, Mattermost, Mavens, Mcbeard Media, MCF Technology Solutions, Mediacurrent, Medko, Meet Edgar, Member Up, MetaLab, Metaluxo IT Security, Metamaterial Technologies, Meteor, Midokura, Mightycast, Mixcloud, Mixmax, Mobile Jazz, Mobility Labs, Inc., Mobomo, Modern Tribe, Modus-create, Mokriya, Moltin, Moment, Moo.do, Moondo, Moraware, MotorLot, Moz, Mozilla, Much Better Adventures, MyOnlineSchool, mySociety, MySQL, myTips, NationBuilder, nClouds, Nearform, Netguru, Netsparker, Network Ninja, New Context, Next Big Sound, NIFTIT, Niteoweb, NodePing, NodeSource, NodeSWAT, NoRedInk, Novoda, Nugg, Numbrs, nVisium, O'Reilly Media, Octopus Deploy, Oh My George, OK GROW!, Olark, Olo, OnTheGoSystems, Onyo, Open Knowledge, OpenCraft, openredis, Optimal, Optimile NV, Origin Eight, Outbank, Overl.ai, owl power, Owsy, PageFreezer Software, Pagely, Paktor, ParcelBright, Parse.ly, Particular Software, Pasilobus, Inc, Patients Know Best, Paylocity, Paylock, Peak Games, Peerfit, Peergust, PeopleDoc, PeopleG2, Percona, PersistIQ, PhishMe, Pindrop, Pipedrive, Pivotal Labs, Pixel2HTML, Planet OS, Platform.sh, Plex, Postlight, Precision Nutrition, Pressable, Pressed.net, PreviousNext, Prezly, Product Hunt, Productive Power, Proemion, Protocol Labs, Puppet Labs, Purple Voice, Quantum Mob, Quartzy, Rackspace, railroad19, Railsformers, RainforestQA, RaRe Technologies, Reaction Commerce, Real HQ, Receiptful, ReCharge, Recruiterbox, Recurly, Red Hat, Redox, Reinteractive, Relayto, RepeaterStore, Replay Gaming, resin.io, retail-zipline, RetailNext, RightScale, rmotr.com, Roadtrippers, Rocana, sailteam.io, Salesforce, Sapien, Savvy Apps, ScheduleOnce, ScienceLogic, Scrapinghub, Screenly, Security Roots, Semaphore CI, Sencha Inc, SenorCoders, Server Density, ServiceNow, ShakaCode, Sherpany AG, Shopify, Shortfundly, Simbiose Ventures, Simple, Simplecast, SiteGround, SketchTogether.com, Skillshare, Skore, Skycrapers, SmileDirectClub, SOASTA, Sococo, SoftwareMill, Songspace, Sourcefabric, SparkLabs, Spatial Key, Speedchecker, Spotify, Spreaker, Stack Exchange, Stack Overflow, Staff Squared, Starcoders, Statement, SteepRock, Stripe, Student Loan Hero, Sucuri, Inc, SugarCRM, Sulvo, Surevine, Superble, SurveyMonkey, Swappa, Sysdig Cloud, Taiga.io, TailorDev, Task Analytics, Taxjar, TeachBoost, Team App, Teamed.io, Teamily, TeamSnap, TechnologyAdvice, TED, Teleport, Tenable, TEONITE, Tesera, Tessitura Network, TestDome, Testlio, The Cheat Sheet, The Sensible Code C'y, The Wirecutter, Thinkbox.io, Third Iron, ThirdPath Institute, tidelift, Time Doctor, Timely, TNTP, Toggl, TopDevz, Toptal, Tortuga Backpacks, Tractionboard, Traity, Transloadit, TraveDoc, Treehouse, Trello, Triposo, Twilio, Twin Technologies, Tyk, Uberspace, Unbounce, UniversalMind, Upwork, UpWorthy, Urbansitter, Urgently, Userbin, UserTesting, Ustream, Vaamo, Valutac, Velaro, Inc., Venafi, Inc, Vervoe, Vidian, Vinted, Virtual Law Partners, Waldo Photos, Water Lily Pond, Watsi, Waybetter, Waygo, WeaveUp, Webikon, WebPunch, WebRTC Ventures, WebSharks, Inc., When I Work, Whitebox, Whitesmith, Whitespectre, Wikimedia, Wildbit, WizeHire, Wordfence, X-Team, Xapo, Yammer, Yoko Co, YouNeedABudget, YourSports, Zapier, Zemanta, ZenCash, Zest, ZeroTurnAround. Source: Remotive.io Zapier 2018 Design In Tech Report | Inequality & Skills Gap 76 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 76/90

3/10/2018 2018 Design In Tech Report What's "remote work" and where is it heading today? 2012 Facebook is never going Telecommuting, working from home, working remotely: they all essentially to work like this. Google mean the same thing (working somewhere other than in an office). And this is never going to work form of work is growing. like this. But whatever —TIME replaces them will look 2018 more like a distributed company than a A growing number of startups are operating without a physical office for centralized one. some or all of their workforce. It makes hiring people around the world easier, keeping costs down. But it can make employees feel disconnected. —The Information —Matt Mullenweg Remote work × design tips are available via Automattic Design. Source: @photomatt Quartz The Information Stanford GSB The Cut 2018 Design In Tech Report | Inequality & Skills Gap 77 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 77/90

3/10/2018 2018 Design In Tech Report Where do people work? On premise, remotely, or both? Do you find Si 16% Work On Work yourself working Premise Remotely W remote Is surveyed are mostly working remote Co 41% 16.1% blended mainly on premise mostly on premise? and also remotely 41.7% mainly on premise and 42% also remotely? Google Data Studio mostly remotely? officed mostly on premise 40.7% Source: #DesignInTech 2018 Open Survey | 1219 samples 2018 Design In Tech Report | Inequality & Skills Gap 78 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 78/90

3/10/2018 2018 Design In Tech Report Automattic Design is working with students in Paintsville, KY Around 119 million people were at risk of poverty or social exclusion in the EU in 2015, representing more than 23% of the EU population. The majority of Member States inhabitants of rural areas are more at risk of poverty or social exclusion than urban inhabitants. In 2014, 27.2% of the rural population were at risk of poverty and social exclusion compared with 24.3 % of I traveled with the TechJobsTour A crowd of several thousand the population living in urban areas. team led by Leanne Pittsford and swarmed Pres. Lyndon B. Johnson —EU Parliament Megan Smith through Paintsville, in April of 1964, when he made a Kentucky. In the US there are trip to the Appalachian town of 500,000 open tech jobs projected to Paintsville, Ky. in Johnson County grow to 1 million by 2020. Who gets as part of the "war on poverty." to have them? Can we change exclusionary patterns? —Courier Journal Source: @suptdgibson 2018 Design In Tech Report | Inequality & Skills Gap 79 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 79/90

3/10/2018 2018 Design In Tech Report Inclusive Design Inclusion = INCLU$ION Changing perception around the idea of "helping those who are less fortunate than ourselves" into "learning how ignorant we are as privileged people" is a useful daily exercise. Using that energy to design and make better products is a certain kind of passion and practice that we'll see more often in technology companies. Because inclusive design is becoming commonsense. Choose action over wondering about what you can do about the world you see and don't agree with. It's easy today due to all the technologies we have available to us. 2018 Design In Tech Report | Inequality & Skills Gap 80 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 80/90

3/10/2018 2018 Design In Tech Report A simple definition of diversity and inclusion says it all Diversity is being invited to the party; inclusion is being asked to dance. —Vernā Myers, Esq. Source: American Bar Association, Vol. 1. No. 11 (2012) 2018 Design In Tech Report | Inclusive Design 81 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 81/90

3/10/2018 2018 Design In Tech Report Inclusive design takes center stage after many decades Inclusive design issues in tech are recognized and empathy (plus action) is rising. Early designs for people with After World Wars I and II, the Ed Roberts, Berkeley, Pre-1950s disabilities, from typewriters to increase in wounded veterans 1950s-60s Independent Living Movement 1970s-80s telephones to curb cuts, become drives new demand for raises visibility of the rights of mass-market solutions that accessibility accomodations, led people with disabilities, leading benefit everyone with the rise of by programs like University of to important societal change and industrialization. Illinois at Urbana-Champaign's making Telegraph Avenue one of early work on the American the first fully wheelchair- Standards Assocation A117.1 to accessible streets in the United create architectural accessibility States. standards in 1961. Barbara Allen, a Washington- Patricia Moore goes undercover "The Seven Principles of Section 508 of the Rehabilitation Jutta Treviranus founds the Susan Kare designs the based interior designer, as an elderly woman to conduct Universal Design" are published Act of 1973 is passed, governing Inclusive Design Research iconographics for the Apple publishes one of the first design research in hundreds of by Ron Mace of North Carolina accessibility of information Centre, offering one of the first Macintosh and Virginia Howlett illustrated guides to accessibility cities over the course of three State University. technology (IT) in the Federal university degrees in inclusive brings design to Microsoft criteria, an important early years, laying the groundwork for government. After the rise of the design. Windows. Both open the door to example of how to turn legal inclusive design practices. internet, these standards will making nerd-centric computing criteria into design standards. become some of the most experience into ones that can important criteria for regulating possibly appeal to non-computer accessibility in digital people. technology. The Americans with Disabilities DesignAge action research European Institute for Design Web Accessibility Initiative WAI The first version of Web Content 1990s Act is passed. This civil rights programme of the Royal College and Disability (EIDD) is created starts after a World Wide Web Accessibility Guidelines WCAG legislation prohibits of Art begins and evolves into the with the mission statement, Consortium (W3C) presentation are published by the World Wide discrimination and guarantees Helen Hamlyn Centre for Design "Enhancing the quality of life at the White House. Read Web Consortium, specifying key that people with disabilities have to undertake design research and through Design for All." and Accessibility is Good Business by criteria for accessible web and the same opportunities as projects with industry that will "Good design enables, bad the W3C. digital technology design. everyone else to participate in contribute to improving people's design disables." the mainstream of American life. lives. Source: 2018 Design In Tech Report | Inclusive Design 82 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 82/90

3/10/2018 2018 Design In Tech Report A solution for inequality by design? Inclusive design re-awakens. Microsoft Inclusive Design has fantastic resources for you to get started. Source: https://twitter.com/MicrosoftDesign 2018 Design In Tech Report | Inclusive Design 83 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 83/90

3/10/2018 2018 Design In Tech Report Bias in AI and who's auto-complete? Turkish uses the gender-neutral pronoun, "o." Yet, when the Turkish sentences "o bir doktor" (top) and "o bir hemşire" (bottom) are entered into Google Translate, they translate into English as "he is a doctor" and "she is a nurse." —Princeton John Maeda @johnmaeda 21 Oct Sara Wachter-Boettcher has created a concise case for digital product makers to work with a broader range of people. twitter.com/sara_ann_marie… daynagrayson @daynagrayson First place to start —> twitter.com/kmlake/status/… cc @kmlake @sara_ann_marie 11:40 AM - Oct 21, 2017 2 See daynagrayson's other Tweets Source: @google Fair Not Default 2018 Design In Tech Report | Inclusive Design 84 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 84/90

3/10/2018 2018 Design In Tech Report So recognize exclusion, and take action To start, recognize exclusion And be curious about biased tech Change your avatar to an URM Recognize exclusion. — Sorry, Alexa Is Not A Feminist And you'll want to change it to a cat thereafter once you experience the Kat Holmes —The Atlantic difference. Amazon's Alexa Now Stands Up for Enthoven began the experiment by If you don't believe it, visit Congrats, Herself If You Use Sexist Language swapping out her photo for an image you have an all male panel! of her cofounder, Eric Lu. She was —Glamour surprised to see harassment drop to Also check out the 4-hour podcast Automattic nearly zero. Design leader Ashleigh Axios created with Amy Choi (Mashup Americans) Ethan Zuckerman Your company's Slack is probably (MIT Media Lab) on Design and Exclusion with sexist —Wired Aarron Walter (InVision), Maria Giudice (Autodesk), Paco Viñoly (NextDoor), Aminatou Sow (TechLadymafia), Anne Diaz (Airbnb), —Quartz Andrew Sinkov (Etsy) How to Fight Sexism on Your Company's Slack —Life Hacker Source: @katholmes @wired @theatlantic @glamour @quartz @lifehacker 2018 Design In Tech Report | Inclusive Design 85 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 85/90

3/10/2018 2018 Design In Tech Report Be sure to include others unlike yourself, and bring your friends Michael Bierut @michaelbierut Very proud to have been invited by @johnmaeda to join a group of great designers for this project fastcodesign.com/90154530/tech-… 11:24 AM - Dec 15, 2017 Tech Has A Diversity Problem–So This Designer Went To Kent… David Gibson, the superintendent of the Paintsville school district, had this idea that John Maeda, the head of Automattic’s design and inclusion progra… the company I'm at, Automattic, which is all remote, that people could be in fastcodesign.com Paintsville and get a full-time job without leaving the area. A lightbulb went off, that David's kids could do that, and live where their families have lived for generations, 310 50 people are talking about this and still have an income and benefits. —Fast Company Source: @michaelbierut @fastcompany 2018 Design In Tech Report | Inclusive Design 86 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 86/90

3/10/2018 2018 Design In Tech Report Design inclusively to expands your total addressable market As Hollywood starts to reflect society’s diversity, it’s also making the highest grossing movies of all time. Black Wonder Star The The Big Panther Woman Wars Foreigner Sick There's so many movies from different points of view that are making a ton of money. Don't do it because it's better for society and representation, even though it is. Do it because you'll get rich. You'll get that promotion, right? Kumail Nanjiani at the Oscars 'Black Panther' Should Become Marvel's Latest Billion-Dollar Movie This Weekend —Fortune Source: @upworthy #wakanda @fortunemagazine and consider the Star Trek economy too 2018 Design In Tech Report | Inclusive Design 87 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 87/90

3/10/2018 2018 Design In Tech Report Recent movie review SMS from my 82-year old mom Recent movie review SMS from my 82-year old mom John Maeda @johnmaeda Text message from my 82-year old mother. 6:57 PM - Feb 21, 2018 283 21 people are talking about this 88 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 88/90

3/10/2018 2018 Design In Tech Report 2018 #DesignInTech Open Survey Credits Pedro Sanoja, Alejo Romano, Victor Fernandez, Yawen Jang, Cam Rogers, Chi Ryan, mel, CATHERINE HILLS, Paul Strike, Chris McLay, Hayden Dobson, Benson Low, Hass, CAJ, Joyce Seitzinger, Ben Hamley, RS, Glen Barry, Tom Key, SJD, M.Y., ZT, Drew P A Smith, Jessica Tong, Sam Hancock, VT, Christian Baker, Laura van Doore, Jake Deakin, notrevol, valentijn destoop, Mark Graham Dunn, Glauco Cardoso, Pedro Belleza, Romeu Biscaia Machado, Bubu, Paula Fehper, Cristian Mazzeo, Thiago Barcelos, Lucas Terra Cardial, Bruno Fischer, Duda Rodrigues, Andreia Bersot, LionelC, Tiago P. Taveira, Fabrício Astua, LMSM, FNazario, Melissa Ribeiro, Rafael Brandão, Dani Tavares, bani torrico, G0ntz, Rafael Fernandes, Georgi Kamov, Kevin Morris, Johnny Chauvet, Allyna Sagun, Ryan Neufeld, Adam Leon, Lenny Laurier, Aloke Pillai, Suds, Nuff, Matt Nish-Lapidus, Tyler Benning, Heidi McCulloch, Yabo, Kimberley Peter, Filippo Di Trapani, Myriam Picovschi, Julia Guimaraes, mCorby, Francis Gagnon, Marc-Oliver Gern, Jonas Altman, pak, Jacqueline P. Ashby, Kirill Vechtomov, ic, Justin Lim, Lynne Polischuik, Travis Gertz, Craig Cullimore, cs, Emily, Jenna B, Akshay Chauhan, Sim.S, Noman Sid, José Concha, Ariel Contreras @acontrerasv, Alejandro Urrutia, timworks.net, Misterymotion, Nicolas Ochoa, Koncarovski, Ivana Preiss, Antonin Pospisil, Carsten Nguyen Henriksen, JPT, Jesper Philip Sølvbjørke, Daniel Gjøde, Stupid Studio, Thomas Madsen-Mygdal, Bo Madsen, Niels, Morten Lundholm, Troels Nørlem, Pärtel Vurma, Velvet, Monika Zych, PPoi, Niko Laitinen, Vesa Ahtiainen, John T, armansansd, Alexandre Crenn, Charlie Coucou, Charles Bail, Pierre-Denis Autric, Thomas Nicot, Frederique PAIN, Nicolas Marescaux, Chaker Bejaoui, Lise Kemen, David Duhamel, kliger, Matthieu Bousendorfer, j03£, Rachel Ilan, MASC, Helmut Ramsauer, Evgeny, A. Ribotta, Dawn Ahukanna, Florian Lohse, Philipp Schaefer, MSM, Michael, hiep, Fernando Galdino, Jochen Denzinger, Jenica Lewis, Dragomir Ralchev, Marc from Heimatdesign, Guergana, Markus Nowak, Marianne Guillen, Carolina, Yasmina Haryono, Jannes, Kilometer, Lew Freyholtz, CJC, KN, Axel Baumann, Daniel Echeverri, Michael. N, Agoston Nagy, David Udvardy, Saneef Ansari, Amal Tiwari, Saikat dutta, Anoop Chandra, Nandha, Mohit Sharma, Prateek Parijat, Pallavi Naik, Aradhana, Baskar Ganesan, PointBlank, Prob G, Sandheep, Sweta, Murthy Gollapudi, Prafull, Aadesh Mistry, Vispat, Gavin remedios, Arwin Brahma, Tanuja P., Kumar Murthy, NS, Guillermo Acevedo, Soo Basu, Anand, Nipun K. Garodia, Somyeah, Abhishek Jayaprakash, Arganka, Red Lemonade Creative, Lara Hanlon, Hilary Kenna, Ivan Frantar, Eilis Boyle, Mark Swaine, mm, Eoin Smith, John Buckley, Almudena Blanch, Aidan Doré, Craig Phillips, Rui Eduardo, LH, Kostya Gorskiy, Chanan Greenblatt, Eric Hinz, Eyal Fendell, rainwiz, Antonio Civita, Alessandro Pollini BSD design, Luigi, Niccolò Magnani, Andrea Gaiardo, Luca Troisi, Carlo Cavedon, Lorenzo Ruggieri, Manuela Ciancilla, Giovanni Caruso, aldo fontana, Francesca Monti, Annalisa Angelini, Daniele Vitali, ka2, M. Tanaka, Kenji Mori, Itsumi Matsukawa, Yasuhiro Sasaki, Bert Brautigam, Nathan Paterson, Toshiki Wada, Hajime Kuge, Hans Kurihara, Koichiro Eto, Fady Rostom, AnissaL, samcy, Sylvain Vanderhaegen, Justin Farrugia, LA, Joram Patiño, H. McNamara, Polo Garcia, Wendy Johansson, Iliana Moreno Guzman, Oscar Zavala Hernandez, Jeroen Frumau, Zuzanna Skalska, 360Inspiration, Jos van Roosmalen, Patrick de Jong, Murat Akyol, Hielkje Zijlstra, Wilbert Baan, Bob van Luijt, Dylan Evans, Jenny Shen, Linda Mertens, David Linssen, Peter Boersma, AL, Anon, Brian Lucid, Georg, tristam sparks, Steph Creasy, Rildwan Olayemi Bello, Leif Knutsen, Tom gabriel johansen, Eric Haidara, CS, Eder Rengifo, Hope Joanne Dag-um, Eric Agoncillo Ambata, Maciej Mlynek, Ines Bravo, Sara Gago, Hugo Froes, JPR, Francisco Bordallo, Luis Madureira, Peter Anthony Martins, samuel rosario medina, Dan Baciu, Ovidiu Berdila, IR, Archie, Edison Chee, Amanda Arielle Lu, Lwjon, Anuradha Jain, Ben, Maik Lutze, Kimverlyn Lim, SL, LM, Jon Edwards, Francois Brill, Tefo Mohapi, Ali Ndlovu, J.M, J Y, Antonio Molin, Andres Lopez Josenge, @serrodsan, Claudio Lobos, M Lop, miscalzoncillos, Luis Eduardo Dejo, atriz, Pilar Saura, Marco Righetto, Manu Ageitos, Jesús Miguel Gimeno, @abrahamnavas, JCG, Carlos García Maganto, Dragon, AICS, Team PowerHorse, May O. Caballero, Martina Gobec, Andrea Picchi, Patrik Beskow, Allen Smith, Martin Willers, Vincent Garcia, Supermarjo, Zelia sakhi, Jared Fossey, Nirvana Soltani, Hannes Johansson, Diana Africano Clark, Serena Cangiano, Raphael Schaad, Dominic Wuffli, Sylvestre Lucia, Philipp Maul, Raimund Erdmann, Jules Skopp, Marie-France Bojanowski, Mihaly Keserü, Olivier Heitz, jj, Emre Girgin, Twikirize Switzin Tibz, Denys Kulyk, Alex Debkaliuk, Maksym Tkachuk, Ram Prakash Palaparty, TP, Riccie Audrey Janus, Robin Howie, Roland Whitehead, Jordan Harper, barry ainslie, Ryan Burke, JC, Marcela O, eebster, Brendan Kearns, John Williams Taylor, Adam Williams, Thai.H, Jon Rowlandson, Niklas Hagemann, Mr Nick James Turner, Jonathan Conway, Sergei Golubev, Christina Li, Sevil Rahimova, Stephen Wood xLab, Eli Symeon, Sophie Allcock, Alex Menczykowski, Sandor Gyuris, IP, Jiri Jerabek, Kartik Poria, Christopher Gameson, bup, J Meijer, Giovanni Luperti, MC, QS, Alessio Cuccu, Mariana Morris, Tammie Lister, I Chhat, Aden Davies, Michelle Gerrard-Doyle, Konrad Pitala, Gfag8!, Les Hughes, Liam Hutchinson, Gabrielle Micheletti, MP, Luis Salinas, Shimbug, G Knowles Topham, Jeff Salanco, Matthew Gallagher, Dan Abelow, AV, Jared Stephens, Mark Loomis, David Wen, Chad Ostroff, Nick Cochran, Duncan Robertson, James Dow, Jodi Cutler, Peter Eckert, chris hammond, Erin Hauber, Hayley Hughes, KEM, Nick Tilden, TS, Meriah Garrett, Kara Miekina, Anthony Armendariz, Randomood, Dennis Eusebio, Shaun Bhargav, J. Dustin, Vogthorstar, Remote queen, Lance Willett, Kara DeFrias, Brent Summers, Ali Sarwat Hussain, Kelsey Lancaster, Flo Kat, Sara V, Jonathan Kies, Darin Marshall, Igor, Jim C-L, Alessandra B., Chris Wallace, Joshua smith, Visual Communicator, Florian Schommertz, Scott McManigal, seb, Bri, @shelton, Veronica Kovachi, Justin Ruckman, Jon Bell, Rutiger Poopinstalk, Kevin Bethune, Mark Uraine, Carlo Paolo Espiritu, Nicole Thayer, sylvia, Q.O.T.U. Design, inc., ANON, MH, Michael Sueoka, Matthew E. May, Shawn Johnson, Neil LaVigne, Michelle Wong, Alexa Roman, Patrick Fredrickson, Arturo Perez, RC, goodwinux, claudia bardales, Bryan Cheung, Paul Hanaoka, Marissa, Masako Ikegami, b zepeda, Michelle Chin, irene hoffman, BadGenius, Reed Reibstein, CMAINA, Joe Schram, Leslie Luo, Michael J. Morgan, Che Douglas, Ben Bausili, Joe Payne, Floyd Sanchez, Paul-Felix Montez, Tania Lili, Brian RS Ward, Creative Juggernaut, Russell Ong, Mercury Murphy, Lauren Hancock, Alex Yra, Evan Verdoia, Aaron, Houshang, Jay F, Jonathan Shariat, Neeharika gupta, Prithika, Laura Martini, Dddd, Jeff Z., Diego Rodriguez, Vinita Israni, Leigh Anne Miller, R. Mangrobang, musho, Ozzy Urrutia, Christiana, Tara, Yuki Alzona, Daniel Castro, Alex Kim, Tom Illmensee, Michelle Koh, NB, Holly Marie Gibbs, JY, Darren Farrugia, George Chen, Maria Giudice, Ramya, Peter Cho, n/a, Gareth Kay, Dirk Cleveland, James Murnane, Jeff Zwerner, Florentin Hortopan, Julie Stanescu, Maria M Fabbroni, NBL, Melinda, Gretared, Tyler Miller, Teddy Zmrhal, Meekal Bajaj, James Song, Alessandro Sabatelli, mo, Christian Talmage, Ann-Caryn Cleveland, Christine Park, bebe buckner, Ryan Fariñas, Michele Mizejewski, Steffan Schlarb, Vikram, Luan Chen, Vandy Meares, Andrew S, Todd Zaki Warfel, Arianna Orland, Mary Lukanuski, Vineeth Nair, Israel Nevarez, Brian Beaver, Sharon Cardinal, Diana Tobey, Kyle Bennett, Jsp, Daniela Steinsapir, Kasia Wyser-Pratte, Michael Polivka, Akira Motomura, Eric Fain, Kurt Varner, Genevieve Conaty, Laura Mattis, Siyuan Tu, Glenn Rawlinson, Tommy K, Benjamin Schwartz, Bruno Marinho, PKP, Hamza El-Falah, Jake Mac, Dan Harrelson, Stu Griffiths, AmeliaW, Caio, Joanna Ellis, Len, Alex Dixon, C. A. Stavridis, S. Jones, Vel Prakhantree, Marcelo G., DP Venkatesh, Ashleigh Axios, Jaymes Cloninger, Kit Oliynyk, Katherine M. Zhou, XF, Natalie Buda Smith, Jen Strickland, WTB, Sharif Elshinnawi, MH, Kendell Warner, Kyle Johnston, John Resman, Josh Kubicki, Jason Hargis, Ruzanna Rozman, Adam Rotmil, Michael Ellis, Stacy Kvernmo, Daniel R Farrell, Graphex, Jason P Belaire, Scot Przybylski, GRID Impact, Pete Kinser, J.H., Swan5280, David O'Connell, Peter Lloyd, MWK, Brad Baer, Robert T. Whyte, Jason Prunty, mm, Ryan, Devon Burgoyne, James Williams, Pete Fleming, Troy Lachance, Kate Clayton, Tom McQuaid, jfm, David, Al Logiodice, Layne Jackson Hubbard, Rafael Guevara, Bri Piccari!, Nasty Gold Woman, Dipti Siddamsettiwar, Bryan Howell, Rich Hauck, Yoda, Jordan Jackson, Michelle Leonette, Jason Rincker, Catherine Shen, Sean Oakes, Danny Salvatori, Samantha Clark, Jose Coronado, Chino Wong, Dasami Moodley, Karyn Campbell, Michelle Knoernschild, Judy Wert, MT, Torry Colichio, Randy J. Hunt, Ilya Startsev, Syed Lagoon, B Reichler, Van Rais, Sean Ro, NXD, David Fisher, Mattias Wikman, SL, L. Batista, Juan Daniel Herrera, Gloria Kim, im good., JHMOTIVF, Ryan Haigh, Sandra Barron, Rochelle King, Jessica He, MP, Clay Wiedemann, Sumin Chou, Stephen Gates, Bumhan Yu, Daniel Gomez Seidel, Jayne Lee, Jerlyn, SHANI SANDY, flomerboy, Richard Ting, Andrew (Ande) La Monica, Sandy Chen, Vincent Bahk, Adam, Isa Gouverneur, Stephanie Liu, Cheryl L. Oppenheim, Michael Keany, pnts, Anna Fine, wwl, Kathryn Simon, Jason Brady, Sarah Doody, Laura Simpson, M. Dulin, Kevin Smith, Gunther Chanange, Melanie O'Donnell, TJK, Karl van Turk, CDG, GG, Randy J. Hunt, Albert P, Jay Fichialos, Haijing Liu, Dennis Wong, Cathi Bosco, S.A. Meier, Jeff Golenski, Keith Instone, Milan Kocic, Stephen Szermer, Andy Davies, John Fitch, Not Sure, John Horstman, @jeremydwill, Melody Roberts, Nathan Lagacy, Katherine Luby, Steve Finikiotis, Jase Miller, CWR, David A. Townsend, Mark Rattin, Bill Bernahl, MG, mkbrooks, Chris Coffin, Karen Nickerson, Jeff Steffgen, Daniel Orbach, MultiBiomech, Vanya Prokopovich, Chacko Poothicote, Daniel Marano, Isaac Girard, Jay Liu, jenniwon, CRH, Michelle Curtis, EthanLP, Tristan Harward, Leslie Bondaryk, Lisa deBettencourt, David Abbet, Meeta Mathur, Mel Choyce, Maria Matveeva, Miracle Tonic, Fahad Punjwani, Churu Yun, Luke Jones, Chris Blocher, Patrick Miller, Dale Prentiss, Mirekulous, Jared Fanning, Amy Huang, Kimberly C. Wolting, Sarah Brockett, Chris Chiles, Drew Lettner, Shane Ernest, Thomas Y., Michael Laviolette, Kevin Meyer, Andy Vitale, Alan Smithee, Bob Marchant, Roel Uleners, Ashish Rao, Dylan Wilbanks, Jared R Davis, James Holt, Paola Reyes, Tim Whalin, Wolo, FARRUKH RAZA, EAL, Nico Nuzzaci, Blank, Lucas Colusso, Julie Larson- Green, Jenny Lam, Jerrod Larson, J. Lucero, Manali Gortekar, Savage Ewok, Andi Rusu, Omar Elfanek, Toots MacAfee. 2018 Design In Tech Report | Credits 89 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 89/90

3/10/2018 2018 Design In Tech Report This presentation has been compiled for informational purposes only and should Disclosure not be construed as a solicitation or an offer to buy or sell securities in any entity. The presentation relies on data and insights from a wide range of sources, including public and private companies, market research firms, and industry professionals. We cite specific sources where data are public; the presentation is also informed by non-public information and insights. This is the third publication of the Design In Tech report. We will post any updates revisions or clarifications at https://designintechreport.wordpress.com Please report any errors to @johnmaeda on Twitter. Thank you! John Maeda has minor equity positions as an investor in certain companies referenced in the presentation maedastudio.com/startups. 90 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 90/90