3/10/2018 2018 Design In Tech Report Scaling Design capabilities don't scale like Moore's Law Design is generally used early in the product development process instead of applied at the very Design end before it is shipped. Creating an inclusive culture for designers is how to start building better products. Listening to what they value is how to start. Unconscious bias is promoted by stereotypes that exclude others. Recognizing exclusion is a way to take immediate action. Design tools and systems are ch-ch-changing these days. Among many new capabilities, machine intelligence looks to change everything. We're in a golden age of data visualization and quant-qual science. The tools that are available today enable understanding -- for those who want it. User research skills and product management skills are vital for designers to understand to work more inclusively with customers and product colleagues. 2018 Design In Tech Report | Scaling Design 29 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 29/90

Design In Tech Report - Page 29 Design In Tech Report Page 28 Page 30