3/10/2018 2018 Design In Tech Report Mobile (Atoms × Bits) is how everyone (will) get things done When a question or need arises, our Mobile phone ownership phones are by far our most trusted resource, with 96% of people using a Chart Data 1hare #m@ed smartphone to get things done. % of U.S. adults who own the To meet these needs, people are at following devices The vast majority of Americans – least twice as likely to use search 95% – now own a cellphone of some than other online or offline sources kind. The share of Americans that such as store visits or social media own smartphones is now 77%, up —Lisa Gevelber Google from just 35% in Pew Research Center’s first survey of smartphone ownership conducted in 2011. —PEW Research Center (2018) Cellphone Smartphone The Open Source typeface Inter UI claims to be better for reading text on a mobile device. 1ource: 1urveWQ conducted 2002-2018. Starbucks is challenged by mobile order-ahead fulfillment but will likely design good fixes. Source: @google @pewresearch @rsms 2018 Design In Tech Report | Computational Design 49 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 49/90