3/10/2018 2018 Design In Tech Report Key takeaways from the Design In Tech Reports 2015 2016 2017 14 creative firms were atypically acquired between Design firm acquisitions continue: 42 design firms Demand for designers is up with Facebook, Google, 2004 and 2015 by tech companies like Facebook, since 2004, and ~50% of them in the last year and Amazon collectively growing designer Flextronics, Google; also Accenture, Capital One, alone. Accenture, Deloitte, IBM take the lead. headcount by 65% in a year according to LinkedIn. BBVA, McKinsey & Co. Designers in venture capital have increased: More McKinsey & Co and Salesforce make significant As the marginal return on computing power (a la designers entered VC in the last two years than the bets on design with more acquisitions. Design tool Moore’s law) diminishes and technology is less of a previous 4 years combined. Its history is revealed. startup InVision acquires 5 smaller startups. differentiating factor, the value of design has 93.5% of 370 designers surveyed believe that Design tools begin to evolve out of print and early entered the foreground. coding and data-oriented skills are table stakes web design paradigms from the Photoshop era to 27 startups that were co-founded by designers were knowledge for designers in tech. encompass prototyping, project management, acquired since 2010 by companies like Intuit, 100% of the top 10 business schools have student- version control, inline coding, and automation. Google, Facebook, Adobe, LinkedIn, and Yahoo. led design/innovation clubs. 6-7% of the 2015 class Voice- and chat-based interfaces are grounded in Five (20%) of the top cumulative-funded VC- of HBS take product management jobs. mental models that don't require a visual backed ventures that have raised additional capital Designing Systems and Designer Culture emerge as representation. Related and unrelated artificial since 2013 are noted to have designer co-founders. key methods for design to achieve scale — building intelligence advancements are accelerating. There were no designers on Silicon Valley's fabled on agency practices and Karl Gerstner's pioneering Coverage of tech design trends in China begins. “Sand Hill Road” until January of 2014 when work on Designing Programmes. Chinese design in tech principles and practices are Kleiner Perkins appointed their first Design Instead of seeing diversity as a problem that needs leading the world, and are often overlooked. Partner John Maeda. Shortly afterwards six more solving, designing for inclusion becomes an 90% of designers surveyed say that having a more VC firms acquired new Design Partners. economic opportunity and cultural responsibility. diverse design team is personally important to DESIGN DE$IGN Designing for mobile brought The 3 Kinds of Design There are 3 kinds of them. The number one request inside their new experience constraints compared with the design: Classical Design, Design Thinking, and companies is to: "Talk about it more internally." desktop, and made designers' skills invaluable as Computational Design. The most business value is Inclusive Design Takes Off Adopting an the pathway to non-techy consumers. being driven by the latter two kinds of design. inclusive design approach expands a tech product’s total addressable market. The tipping point for inclusive design begins to tip. Source: Design in Tech Reports 2018 Design In Tech Report | Welcome 5 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 5/90