3/10/2018 2018 Design In Tech Report Which companies are being perceived as improving in design? In the 1200+ survey responses, these companies appeared to be improving in design: Google, Microsoft, Atlassian, Airbnb, Dropbox, Amazon 5 dominant words to explain why a company is perceived to be improving in design Innovation Consistency Scale Simplicity Diversity Source: #DesignInTech 2018 Open Survey | 1219 samples 2018 Design In Tech Report | Technology × Business × Design 19 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 19/90