3/10/2018 2018 Design In Tech Report The perception of design and its impact to business is cyclic Design for Action John Maeda distinguishes between three categories: “classical” designers, who HBR, September create physical objects or products for a specific group of people (think architects 2015 Tim Brown and Roger L. as well as industrial, furniture and graphic designers); “commercial” designers who Martin innovate by seeking deep insights into how customers interact with products and services (think teams of researchers huddled around whiteboards and mosaics of brightly colored Post-it notes); and “computational” designers, who use programming skills and data to satisfy millions or even billions of users instantaneously (think tech firms like Amazon and Facebook). —Clay Chandler TIME The Empathy Economy BusinessWeek, March 2005 / Bruce Nussbaum some info The Beauty of Simplicity Fast Company The Meaning of Design Is up for Debate. And That’s a Good Thing 2005 / Linda Tischler some info TIME, March 12, 2018 / Clay Chandler Design Thinking Is A Failed Experiment. So What’s Next? BusinessWeek 2011 / Bruce Nussbaum Source: #DesignInTech Chronology 2018 Design In Tech Report | Technology × Business × Design 20 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 20/90