3/10/2018 2018 Design In Tech Report Consulting companies are going beyond just design thinking This complex discipline does itself a disservice to just call itself "design," which signals only surface-level solutions. Perhaps we’ll start to see new ways of describing these multifaceted and interconnected capabilities. —Hugo Sarrazin 01 02 03 04 Journey Advanced New Design Designer Design Analytics Paradigm Hybrids Infusing traditional The convergence of For design to inform new As designers are now customer (or employee) Advanced Analytics growth opportunities for working on problems experience work with (including AI) and Design clients, the need to relevant to the c-suite they design thinking to help is driving the confluence of quantify the value it can need to build core create spaces and insights (both quantitative achieve by having great analytical skills that allow experiences that drive and qualitative) informing DNA as a company them to equate their design consumer (or employee) the discovery and design of becomes critical. beliefs into quantifiable satisfaction, operational a solution – where data impact that can deliver efficiency, and revenue and creativity work business value have been growth. together, not against one- identified. another. Source: @hugosarrazin Good Design Is Good Business 2018 Design In Tech Report | Technology × Business × Design 18 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 18/90