3/10/2018 2018 Design In Tech Report TBD Design in tech is evolving rapidly and globally Design isn't just about beauty; it’s about market = relevance and meaningful results. There are three kinds of design. Classical Design, Tech × Design Thinking, and Computational Design. In 2017 there were 21 acquisitions of creative agencies or designer-founded startups. Business × Medical schools in the US are using design thinking in their curricula. Design Consulting companies are going beyond just design thinking — they're changing how business is done. China continues to lead in designing experiences at a scale and level of sophistication that astounds. Indian and Latin American markets are adopting design. And we have a lot to learn from them. Gen B(older) is becoming a market opportunity for new products and services that can't be ignored. 2018 Design In Tech Report | Technology × Business × Design 9 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 9/90