3/10/2018 2018 Design In Tech Report There Are Three Kinds of Design 01 There’s a right way to make what is perfect, 02 Because execution has outpaced 03 Design for billions of individual people and crafted, and complete. innovation, and experience matters. in real time, is at scale and TBD. Classical Design Design Thinking Computational Design Driver/ the Industrial Revolution, and prior Driver/ the need to innovate in relation to Driver/ the impact of Moore’s Law, mobile to that at least a few millennia of ferment. individual customer needs requires empathy. computing, and the latest tech paradigms. Source: 2017 Design In Tech Report 2018 Design In Tech Report | Technology × Business × Design 10 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 10/90