3/10/2018 2018 Design In Tech Report Think Beyond Silicon Valley: India and Design By 2050, India’s economy is projected to be the world’s second largest, behind only China. —WEF 01 02 03 04 English Speaking Mobile Culture China with (not vs) India JUGAAD 125 million English speakers, second India has the second largest installed China and India make a In Hindi, only to the United States. base of smartphones in the world complementary combination of Oral tradition where narrative is the behind China of ~300 million. machine power and human power: “overcoming harsh constraints by primary mode of culture propagation. Basic smartphone handsets are China - Products / India - Services. improvising an effective solution available at below $50 They're giant neighbors. using limited resources”. India is a pluralistic society, secular and incredibly diverse. Multi-ethnic Monthly data plan for under $2 Each has a population of over a (a.k.a. "the MVP") Art & Craft tradition with local idioms People in India spent ~150 billion billion (they collectively account for Thrift not waste. marking design sensibilities. * Strictly hours on Android devices in 2016 36.3% of the world's people). speaking, there is no such thing as a They anchor the "rise of the rest." Inclusion, not exclusion. unified "Indian" culture-it's identified 70% of Indians consider local Bottom-up participation, not top- by region / state. language (22 official local languages) Each touts its style of governance as down command and control. Differing in Cuisine, Language, digital content more reliable than opposed to that of the other: China, Performing arts, Apparel, Customs, content in English with its authoritarian efficiency; Flexible thinking and action, not Music, Literature, Architecture, … 9 out of 10 users coming online are India, with its democratic vibrancy. linear planning. not proficient in English, but adapt HBR (2010) / Ravi Radjou, Jaideep anyways. Many use the English Prabhu, and Simone Ahuja keyboard -- not bothering to switch to the script of their native language Source: @sunilmalhotra Indian Express Quartz Recode HBR 2018 Design In Tech Report | Technology × Business × Design 23 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 23/90