3/10/2018 2018 Design In Tech Report Think Beyond Silicon Valley: Latin America and Design Latin America has the fastest rate of smartphone adoption in the world. —Fast Company 01 02 03 04 Design Rush With the Wall or Without It Copy, Adapt and Improve Design for Trust Latin America (LATAM) has a long LATAM region, with 650 million Increased activity in the startup Corruption is everywhere. history with design that started out in people, is exploring opportunities to ecosystem in LATAM. There is a generalized lack of trust the 1950s. be less dependent on the US Many of the startups are adaptations between people, companies and 1950s - Mexico, Argentina and Brazil economy. of successful models elsewhere governments. led the movement in LATAM of The Trans Pacific Partnership has customized to LATAM environment, Startups are disrupting traditional formal design schools. been signed between 11 countries, and while often finding opportunities to industries by designing to inspire Today - Vibrant startup ecosystem. China is solidifying its ties with the improve beyond the original. trust and prevent fraud while Insitum, "IDEO of emerging markets" region via startups. Ex: Kubo Financiero is the Mexican providing a good user experience. has 5 offices in LATAM and 140+ Ex: China's Didi acquires 99, a LendingClub, and it's introduced a Ex: Nubank. - online credit card consultants. ridesharing company in Brazil 99. social responsibility component to company, and Enlight - Mexico's Future - A new generation of mobile investing - which resonates with users solar-energy startup. users could create an ideal in a nationalistic country like Mexico. environment for a new digital currency. Source: @luisarnal @insitum @fastcompany @bloomberg @kubofinanciero @nubankbrasil @enlightmx @techcrunch @bloomberg 2018 Design In Tech Report | Technology × Business × Design 24 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 24/90