3/10/2018 2018 Design In Tech Report Classical Designers Tend to Look Down on Design Thinking The reduction of a complex creative problem-solving mindset into five steps makes design seem easy when it’s not. A certificate for the completion of a design thinking course is not enough to transform a business into the next Apple. So don’t be deceived by the demystification of the design process or the chance to workshop out million-dollar ideas over post-its. There’s more to design than what design thinking dealers are preaching. —Natasha Jen on "Why Design Thinking is bullshit" Source: It's Nice That Fortune 2018 Design In Tech Report | Technology × Business × Design 16 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 16/90