Design’s Fundamental Impact Rests In The Ability to “If the purpose of smart systems is to make sophisticated subtle decisions so people don’t have to, it is pointless if people can’t trust them to do so. This means that crafting the relationship between people and the technology we ENGENDER TRUST use becomes as critical as building faster processors.” — Patrick Mankins / Fast Company BIASING TOWARDS CLEARER CYBERSECURITY REPORTING “Security is messy. With design we’re able to transform chaos into insight and change BIASING TOWARDS VALUABLE RATINGS AND REVIEWS outcomes. It's how we change our angle of vision on a vastly complicated problem.” — Oren Falkowitz / Co-Founder & CEO / Area 1 @ KP Security Salon YO … BIASING TOWARDS THE FIRST IMPRESSION AS WHAT MATTERS “Alfreds are in your home. So we had to “Design is much more than objects. It’s the whole HOST design a brand that you really ****ing trust.” experience. Could we use design to create trust?” ACCEPTANCE — Marcela Sapone / Co-Founder & CEO / — Joe Gebbia / Co-Founder / Airbnb VS MESSAGE Alfred @ SXSW 2016 LENGTH 5 other design-focused security startups in addition to Area1 include Better Cloud, Ionic Security, ProtectWise, Red Canary, SentinelOne according to security experts. Source // @kpcb #DesignInTech @airbnb @jgebbia @area1security @orenfalkowitz @helloalfred @MsSapone @patrickmankins @johnmaeda @bjorn fastcodesign.com/3047500/can-we-design-trust-between-humans-and-artificial-intelligence august.com/ google.com/selfdrivingcar/ nest.com/ ted.com/talks/joe_gebbia_how_airbnb_designs_for_trust 36