Common Q: How Much Difference Can Design Make? It Depends. MAJOR DESIGN CHANGES WILL USUALLY IMPACT USAGE BEHAVIOR, SOMETIMES DRAMATICALLY Simple Example: Graphiq conducted 3 product design tests for ad placements that led to Example: Gusto designed a more discoverable employee one clear winner with a 12% increase in user engagement. self-onboarding process for businesses which made the “We design and manage all user experiences through a heavily tested quantitative and employee experience more delightful and increased use of qualitative validation process.” —@graphiq the tool by 10X. 1000% 0% -6.5% -6.5% 12% Design at the feature level is in isolation, but can be measured. Design at the system level is bolder and holistic, but harder to measure. Source // @kpcb @graphiq @chadgoldberg1 @thesash @saila51 @moyicat @alexdeanwilson @ibercovich @designerfund @daviddatnguyen designerfund.com/bridge/insights-from-designing-for-financial-services/ graphiqeng.com/post/136837072818/why-read-one-when-you-could-read-two 21