How Do Bigger Changes Happen With Design? By DESIGNING SYSTEMS. DESIGNING SYSTEMS EXAMPLE: ANDROID Guidelines enable all kinds of people to create better MATERIAL DESIGN designs on their own. This kind of “meta design” has been LANGUAGE around since the age of corporate identity manuals. Think of brand manuals and repositories as the most basic instance of this kind of design for repeatability. Unified Look For Apps Created better consistency Premium Experience EXAMPLE: HEALTHCARE.GOV AND USDS WEB Raised to modern standards DESIGN STANDARDS of users completed the sign up process for Made Design A Priority 55% Design as a conscious act healthcare.gov 1.0 with 76 pages using these repeatable standards with consistency 85% of users completed the sign up process for healthcare.gov 1.0 with 16 pages // Do more with less. // Consistency leads to less confusion Designing reusable systems is an old technique for achieving scale — it is still effective. Source // @kpcb #DesignInTech @HealthCareGov @android @daviddatnguyen medium.com/@bchesky/dont-fuck-up-the-culture-597cde9ee9d4#.bwdgjrx1s forbes.com/sites/ewanspence/2014/11/05/android-material-design-reduce-ui-fragmentation/#28f31e8e4984 playbook.cio.gov/designstandards/getting-started/ theatlantic.com/technology/archive/2015/07/the-secret-startup-saved-healthcare-gov-the-worst-website-in- america/397784 medium.com/@daviddatnguyen/10-lessons-for-building-a-design-team-from-scratch-13c2b9a9d58#.aci9b6398 22