GOOGLE SEARCH SNAPCHAT Examples of Design Innovations in Everyday DIGITAL Key design concept: Key design concept: TOOLS Hide complexity behind a simple door. Start with the activity to bias towards. Longstanding discipline by Google to keep the Most imaging applications asked to turn on the camera, homepage limited to a single search box has been key whereas SnapChat began the interaction in live camera to maintaining its simplicity. Once a search term is mode. The invitation to snap a photo was immediate; and typed into Google, it gets complex really quickly — but the secretive, self-destruct feature completed the you don’t notice it at first. addictive loop. Analogy: The Motorola Startac phone introduced a Analogy: A hammer’s handle invites you to grasp it. In the clamshell design that hid all the complexity — to be design world thats called an objects ‘affordance’ — it revealed only when used. primes how you might use it. Source // @kpcb #DesignInTech @johnmaeda google.com 20