Products Designed With More Inclusive Biases Can Be More Profitable AIGA NEWS TOCA CHARACTERS TOP PERFORMERS IN PAID APPS FOR KIDS ARE GENDERLESS iOS App Store Revenue per month in USD net of platform commission via AppAnnie 50K iOS App Highest Peak Download Day via AppAnnie 25K 0K JAN APR JUL OCT “Design has to find new ways of 2015 2015 2015 2015 enabling individuals to express an increasingly fluid and nuanced multiplicity of gender identities, not just 2581 1159 in fashion and graphics, but in objects, 14689 spaces, software, and so on.” downloads on downloads on downloads on peak day peak day peak day — @alicerawsthorn *V1 launched 11/30/12 *V1 launched 6/19/13 *V1 launched 12/19/14 In the kids games category, Toca is the leader with significantly higher revenue within the past year and more than 5x downloads at peak than traditionally “gendered” games Lego Batman: DC Super Heroes and Sweet Shop by American Girl. Source // @kpcb #DesignInTech @alicerawsthorn @aigadesign @tocaboca @justinsayarath eyeondesign.aiga.org/can-design-be-genderless/ tocaboca.com/app/toca-hair-salon-2/ 38