WHY IS GOOGLE DESIGN.GOOGLE.COM CELEBRATES ITS DESIGN CULTURE Succeeding at Design? LARRY PAGE’S FOCUS ON DESIGN IS LARGELY CREDITED GOOGLE ATAP PROJECT ARA GOOGLE CREATIVE LABS / CHROME EXPERIMENTS / 30 WEEKS “Significant investment in design in the last few years. With examples like Material Design and Inbox, they appear to be taking a solid stab at solving old problems with GOOGLE VENTURES DESIGN TEAM PIONEERED DESIGN IN VC MATERIAL DESIGN LANGUAGE’S IMPACT IS HUGE innovative design.” “The shift from design as an afterthought to design as a central driving force has unbelievably fast and seems to have touched just about all of their products.” — via KPCB Design, Product, Engineering Leader Study When listing Google’s efforts in the design arena, the range is impressive: from the Material design language, to the design leadership at Google Ventures, to Google Creative Labs’ and Google ATAP’ technocreative wizardry. Source // @kpcb #DesignInTech @googledesign @matiasduarte @gvdesignteam @jakek @gvteam @googleatap @projectara google.com/design/spec/material-design/introduction.html design.google.com projectara.com 29