Factors that Contribute to Perception of Great Design Talent Willing to Invest Exec/Board Support Innovation Strategic Known to attract rockstar Design is seen as a profit CEO, executive team and Design drives innovation. Design is a central driving design talent. center. board value design. force for product strategy; not an afterthought. FACEBOOK APPLE APPLE APPLE APPLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE FACEBOOK FACEBOOK TESLA FACEBOOK IBM SQUARE SQUARE NETFLIX TESLA SQUARE TESLA We surveyed over 50 design, engineering and product leaders. They were asked to list two public companies that valued design. Other companies that came up include Nike, Virgin, Porsche, Target, Disney. Source // @kpcb #DesignInTech @jshoee 30