3/10/2018 2018 Design In Tech Report Design in Tech Reports simplified 2015 2016 2017 Design isn't just about beauty; it’s There are 3 kinds of design: Classical Adopting an inclusive design about market relevance and Design, Design Thinking, and approach expands a tech product’s meaningful results. Computational Design. total addressable market. DESIGN is about DE$IGN — and The most business value is being Inclusion is good business. And new it's traditionally been that case since driven by the latter two kinds of proof points are emerging. More the era of the Bauhaus, and even design, but Classical Design is will start to emerge as inclusive way before. slowly evolving. design takes hold. Source: 2018 Design In Tech Report | Welcome 6 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 6/90