3/10/2018 2018 Design In Tech Report Computational Designer vs Classical Designer When people in the tech industry talk about “design,” they often make the mistake of not differentiating between classical designers and computational designers. The former kind of designer might craft a wooden chair for a home which is used by a few people; the latter kind of designer might craft an app for a smartphone which is used by hundreds of millions of people. Classical Design Computational Design Number of Active Users Few to Millions Few to Billions Time Needed to Deploy Completed Product Weeks to Months through Distribution Instantaneously Delivered Over the Net Channels “Perfection” is Achievable Yes There’s a final state. No It’s always evolving. Designer’s Level of Confidence Absolute, and Self-Validating Generally High, but Open to Analyzing Testing/Research Production Materials Paper, Wood, Metal, and Anything Physical Data, Models, Algorithms, and Anything Virtual Skills With Tools Are Generally Grounded In Hands and Laws of Physics Mind and Computer + Social Sciences Source: 2018 Design In Tech Report | Technology × Business × Design 13 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 13/90