Trend: Designers Remain in High Demand +65% Y/Y Current Number of Designers on Staff [Startups] Hiring Targets over next 12 Months [Startups] According to LinkedIn the highest echelon of the technology industry is vying for more design talent - Facebook, Google, and Amazon have collectively grown art and design headcount by 65% in the past 50+ year - with much headroom to hire more. 11-20 1-5 1-5 + 1-2 + 3-5 + 5-10 + 10 OR MORE Design-Centric Design-Committed Design-Mature Design-Unicorns SOURCE Design-Centric: Design was “important” or “very important” to their business. Committed: Have a designer as a co-founder NEA Future of Design Survey 2016 Mature: Have more than $20m in funding and at least 20 designers on staff. Unicorn: Design-centric + Have a valuation in excess of $1B. @NEA @daynagrayson @invision Section 2: Design → De$ign 17