Classical Design Principles vs. #DesignInTech Principles CLASSICAL DESIGN VS DESIGN IN TECH Number of Active Users Few to Millions Few to Hundreds of Millions Time Needed to Deploy Weeks to Months through Instantaneously Delivered Completed Product Distribution Channels Over the Net “Perfection” is Achievable Yes No There’s a final state. It’s always evolving. Designer’s Level of Generally High, but Open to Absolute, and Self-Validating Analyzing Testing/Research Confidence The notion of making something perfect, as classical designers want to achieve, runs counter to how computational systems exist. The instinct and inclination to pursue perfection is a good one, but its definition has had to evolve. Source // @kpcb #DesignInTech @johnmaeda @avivgilboa kpcb.com/design 16