CHALLENGE #1 CHALLENGE #2/ BUSINESS AND FINANCES AREN’T PRIORITIZED RESEARCH AND ANALYTICS NEED PRIORITIZATION Current design education biases: Desired biases by past design graduates: Which of these attitudes are pillars of your design curriculum? Which of these attitudes do you wish were pillars of your design curriculum? 1. Communicating and/or articulating your design 86% 1. Understanding business and finances 68% 2. Using empathy to design 66% 2. Using research and analytics to design 60% 3. Rationalizing and/or defending your design 63% 3. Leadership and teamwork 53% 4. Using research and analytics to design 61% 4. Communicating and/or articulating your design 47% 5. Leadership and teamwork 51% 5. Using empathy to design 47% 6. Understanding business and finances 21% 6. Rationalizing and/or defending your design 38% via a KPCB study of 329 current and former design students via a KPCB study of 329 current and former design students Should You Send Your Kid To Internship Example When working on a project in school, the final step was always prototypes, but we didn't DESIGN SCHOOL? YES have time to test the project before moving on to another one. Once I was in the KPCB fellows program and working at a startup, I saw how the testing phase was invaluable. — And Encourage Internships — Kaleigh Yang / 2015 Design Fellow at Spruce Health For #DesignInTech to scale today, a fundamental challenge lies in the difference between the kind of talent produced by engineering programs vs design programs. New engineers are ready for tech; new designers are less so. Source // @kpcb #DesignInTech @jshoee @ellenchisa @kaleighyang @johnmaeda queue.acm.org/detail.cfm?id=2683579 medium.com/the-year-of-the-looking-glass/how-to-work-with-designers-6c975dede146#.2qih40qzq 17