darkpattern.org “It’s a little unrealistic to ask designers to “A Dark Pattern is an interface that has been not lead with the products and carefully crafted to trick users into doing things, experiences that increase the bottom such as buying insurance with their purchase or line and retain attention the best.” - Natasha Dow Schull signing up for recurring bills.” AWARENESS Ethical Questions Are Embedded in How We Design For OPINION ADDICTION CONSIDERATION PREFERENCE " PURCHASE The Holy Grail: • Bait and Switch • Sneak into Basket Subscription Purchasing • Misdirection • Forced Disclosure • Trick Questions • Friend Spam The 1920s “purchase funnel” model persists with two differences: ADDICTION BY DESIGN • Disguised Ads • Road Block 1. the immediacy with which a Machine Gambling in Las Vegas • Faraway Bill purchase can be made from a Natasha Dow Schüll • Roach Motel smartphone Princeton University Press, September 2012 • Forced Continuity ... 2. the ease by which a recurring Winner, Sharon Stephens Prize, American purchase can be setup as a Ethnological Association • Hidden Costs subscription. There’s a line. Source // @kpcb #DesignInTech @johnmaeda @harrybr @marcmiquel @jeremy74 @joffley ethnographymatters.net/blog/2015/02/09/the-addiction-algorithm/ marketing-made-simple.com/articles/purchase-funnel.htm http://darkpatterns.org/ 33