3/10/2018 2018 Design In Tech Report Whatever you do, don't F up the culture Why is culture so important to a business? Here is a simple way to frame it. The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing. People can be independent and autonomous. They can be entrepreneurial. And if we have a company that is entrepreneurial in spirit, we will be able to take our next "(wo)man on the moon" leap. In organizations (or even in a society) where culture is weak, you need an abundance of heavy, precise rules and processes. —Brian Chesky Source: @bchesky 2018 Design In Tech Report | Scaling Design 33 / 90 http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 33/90