Trend: Designers Are Hungry For Capital 80% 20% Of designers surveyed would start a Are happy to NOT be funded. company if they had access to venture capital / other funding, in ranked order: 1. Product Studio “The Digital Product Studio blends three components: Consultancy, Venture & Own Product. Each feeds and informs the 2016 2. Consumer Startup other in a powerful virtuous circle of network, experience, funding, State of the brand, craft, and talent.” Digital Nation 3. Enterprise Startup JULES ERHARDT, IN 2016 STATE OF THE DIGITAL NATION @jshoee @johnmaeda @juleserhardt @sunilmaholtra Section 2: Design → De$ign 21