Review: There are Three Types of Design DESIGN: “CLASSICAL DESIGN” BUSINESS: “DESIGN THINKING” TECHNOLOGY:“COMPUTATIONAL DESIGN” There’s a right way to make Because execution has Designing for billions of The last report reviewed what is perfect, crafted, outpaced innovation, and individual people and in realtime, and complete experience matters is at scale and TBD the difference between Classical and Computational Design. This was somewhat controversial, but we review Driver/ the Industrial Revolution, Driver/ the need to innovate in Driver/ the impact of Moore’s and prior to that at least a few relation to individual customer Law, mobile computing, and the it here again. millennia of ferment. needs requires empathy. latest tech paradigms. @johnmaeda Section 1: Computational Design 6