Design is: “The open architecture of the web led to an incredible era of experimentation. Many startups were controversial when they Less Open These Days were first founded. What if AOL or some other central gatekeeper had controlled the web, and developers had to ask permission to create Google, YouTube, eBay, Paypal, Wikipedia, Twitter, Facebook, etc. Sadly, this is where we’re headed on mobile.” 8 of 10 CHRIS DIXON Smart phone apps are owned by “The Decline of the Mobile Web” Google or Facebook, and when mobile devices are used there is 20% chance the person is engaging the Facebook app. @caniuse @benedictevans @nielsen Section 4: Shaping Voice 34