#DesignInTech PREDICTIONS From Last Year’s Report M&A activity of designer-led Designer-led startups will have Design in VC is not about pretty businesses will likely grow. increased access to capital. — it’s about relevance. experience Older user experiences will improve. 1 Designers will grow as executives. 2 Design’s business value will evolve. 3 DESIGN DE$IGN Fortunately, 100% of last year’s report’s predictions have come true. So that means we need new ones. Source // @kpcb #DesignInTech @johnmaeda kpcb.com/design 5