There Are Three Kinds of Design At Play. We Need To Be Specific. DESIGN BUSINESS TECHNOLOGY CLASSICAL DESIGN COMPUTATIONAL DESIGN THINKING DESIGN there’s a right way to make because execution has designing for billions of Scale (individual) what is perfect, crafted, outpaced innovation, and people and in realtime, is at and complete experience matters scale and TBD Driver / the Industrial Revolution, and prior Driver / the need to innovate in relation to Driver / the impact of Moore’s Law, mobile to that at least a few millennia of ferment. individual customer needs requires empathy. computing, and the latest tech paradigms. The two growing categories of “designers” are those coming from Business and Technology. The three categories above are co-dependent — you must embrace at least two of these categories in order to win in this century. Source // @kpcb #DesignInTech @johnmaeda kpcb.com/design 47